Re: Lifeguard Pricing Model

From
Derek Gordon <derek.gordon@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Melissa Reyes <melissa.reyes@thekey.com>, Paul Kahn <paul.kahn@thekey.com>, Emma Zumsen <emma.zumsen@thekey.com>, Ashley Mirone <amirone@thekey.com>, Shadi Gholizadeh <shadi@thekey.com>, Joey Taylor <joey.taylor@thekey.com>
Date
Thu, 16 Jan 2025 07:59:45 -0600
Folder
INBOX
Tim,

I think a lot of potential here.  Couple questions on the models:

1) For Care pro model, we'd have to factor in cost of a CSM / nurse visit
associated with this.  I made some assumptions in the model (visits occur
quarterly, ~$75 all in cost for a visit) as a placeholder...but what would
that more accurately look like?

2) For the next model, where we'd include it in our services and eat the
cost, couple questions:
- Why would this cost us more per unit based on the hours a client receives?
- If we were going to fully absorb the cost, Lifeguard would have to
substantially reduce their margin on the product in the basic service
model.  The play here is on the upsell of additional capabilities, where I
could see them getting a larger split of the charge for a "monitoring +"
features that has fall detection, etc WHEN the upsell occurs.

3) Liability and support:  basic questions around here around false
positives / missed detection and who is responsible, tech support /
install, data sharing, etc

@Paul Kahn <paul.kahn@thekey.com> - other thoughts?





*Derek Gordon*
COO | *TheKey*
310-402-9968

[image: TheKey]


On Fri, Jan 10, 2025 at 1:47 PM Timothy Thomas <tt@thekey.com> wrote:

> Hi Derek,
>
> As discussed, here is the draft of the Lifeguard Pricing Model and revenue
> share. All figures are presented in $USD.
>
> If this approach is acceptable, I propose launching the pilot in the US as
> previously discussed. Meanwhile, with your approval, we’d like to start
> offering this in Canada as soon as possible. Since we’re already fully
> operational with Lifeguard here, the ramp-up would be quick. The costs
> would be converted to $CAD accordingly.
>
>
> https://docs.google.com/spreadsheets/d/1no_2AN4k_myVWi8MI9Sw5K-zvVqGg5k5/edit?usp=sharing&ouid=117105049201788054835&rtpof=true&sd=true
>
> Thank you!
> Tim
>
> --
>
> *Tim Thomas*
> Head of Midwest & Canada Divisions | *TheKey*
> Mobile: 514.591.9387
> [image: TheKey] <https://www.thekey.com/>
>

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