Re: A few things

From
Tim Thomas <tthomas@homecareassistance.com>
To
James Patchett <jpatchett@homecareassistance.com>
CC
Tim Thomas <tt@homecareassistance.com>
Date
Wed, 18 Aug 2021 12:17:27 -0400
Folder
INBOX
--Apple-Mail=_6CB21026-A103-4308-BC51-D2098AE1D7BA Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Sounds good. Thanks. Tim Thomas Home Care Assistance (Montr=C3=A9al) Tel: 514.907.5065 tthomas@homecareassistance.com | = Homecareassistancemontreal.ca = > On Aug 18, 2021, at 12:12 PM, James Patchett = wrote: >=20 > Hi Tim, >=20 > Please see below.=20 >=20 > James >=20 > On Wed, Aug 18, 2021 at 11:44 AM Tim Thomas = > = wrote: > Hi James, >=20 > Hope you're well. Sorry I missed the call yesterday but having some = work done at home and couldn=E2=80=99t get away. >=20 > A couple of things I wanted to bring up. >=20 > Firstly the landlord for Westmount is asking which of two =E2=80=9Csides= =E2=80=9D (offices) we would want to keep so he can begin marketing the = other. One side has a washroom and no kitchen=E2=80=A6so if we keep = that one, we have no kitchen and no space to put one. Alternately, if = we keep the other side, we would need to convert the kitchen into a = washroom=E2=80=A6a very tight washroom. All to say neither option is = very good. I know it will be harder but I would be inclined to ask the = landlord to try and find a tenant for the full double space given these = issues; however its your call. My thoughts are in line with yours in = that we would like for him to take on both spaces if possible. If not I = would say we keep the side with the bathroom as that is a harder build = out and I am assuming he is not going to pay for that. If we need to = have a small space for a microwave and coffee maker I'm sure we can get = creative.=20 >=20 > On another topic, we are looking at changing up our radio ads. As you = may recall, we have been running 60 second spots on news/talk radio for = quite awhile featuring a more informative/educational format. I think = they have been effective as a branding tool for us. Given the new = corporate structure, how should we approach this and for that matter our = entire marketing/advertising activities going forward? Do we continue = to manage locally or is there any centralized strategy which we should = follow or a hybrid model for that matter? Any insight would be = appreciated. At this time you will continue to manage and maintain the = marketing and advertising as you have in the past. We are working on a = centralized strategy with marketing but its in the infancy stage now = with Vancouer and will take some time to ramp up. 4-6 months. I do not = want to disrupt what you have built on the chance that something goes = wrong is is not proven to work and we are chancing it. Please continue = to move forward with the ads as you have.=20 >=20 > Right now I=E2=80=99m looking for help in crafting some new ads and = wondering if there=E2=80=99s a corporate resource I can turn to. More = specifically are you looking for help with the radio ads or other types = of ads? Alexa is the main point of contact for all things marketing = related for acqusiitions so she would

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