--000000000000afb05205c9d7b41e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Please see below. James On Wed, Aug 18, 2021 at 11:44 AM Tim Thomas wrote: > Hi James, > > Hope you're well. Sorry I missed the call yesterday but having some work > done at home and couldn=E2=80=99t get away. > > A couple of things I wanted to bring up. > > Firstly the landlord for Westmount is asking which of two =E2=80=9Csides= =E2=80=9D > (offices) we would want to keep so he can begin marketing the other. One > side has a washroom and no kitchen=E2=80=A6so if we keep that one, we hav= e no > kitchen and no space to put one. Alternately, if we keep the other side, > we would need to convert the kitchen into a washroom=E2=80=A6a very tight= washroom. > All to say neither option is very good. I know it will be harder but I > would be inclined to ask the landlord to try and find a tenant for the fu= ll > double space given these issues; however its your call. My thoughts are > in line with yours in that we would like for him to take on both spaces i= f > possible. If not I would say we keep the side with the bathroom as that i= s > a harder build out and I am assuming he is not going to pay for that. If > we need to have a small space for a microwave and coffee maker I'm sure w= e > can get creative. > > On another topic, we are looking at changing up our radio ads. As you ma= y > recall, we have been running 60 second spots on news/talk radio for quite > awhile featuring a more informative/educational format. I think they hav= e > been effective as a branding tool for us. Given the new corporate > structure, how should we approach this and for that matter our entire > marketing/advertising activities going forward? Do we continue to manage > locally or is there any centralized strategy which we should follow or a > hybrid model for that matter? Any insight would be appreciated. At this > time you will continue to manage and maintain the marketing and advertisi= ng > as you have in the past. We are working on a centralized strategy with > marketing but its in the infancy stage now with Vancouer and will take so= me > time to ramp up. 4-6 months. I do not want to disrupt what you have built > on the chance that something goes wrong is is not proven to work and we a= re > chancing it. Please continue to move forward with the ads as you have. > > Right now I=E2=80=99m looking for help in crafting some new ads and wonde= ring if > there=E2=80=99s a corporate resource I can turn to. More specifically are= you > looking for help with the radio ads or other types of ads? Alexa is the > main point of contact for all things marketing related for acqusiitions s= o > she would be your starting point and she will pull in additional resource= s > as needed. > > > *Tim Thomas* > *Home Care Assistance (Montr=C3=A9al)* > Tel: 514.907.5065 > tthomas@homecareassistance.com | > Homecareassistancemontreal.ca > > > > > > > --=20 James Patchett