Re: Quebec Rebrand Alignment

From
Steve Koyanagi <skoyanagi@thekey.com>
To
Alexa Graziani <agraziani@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Phil Chanda <phil.chanda@thekey.com>, Michelle Avedian <michelle.avedian@thekey.com>, Monica Schmidt <monica.schmidt@thekey.com>
Date
Wed, 23 Nov 2022 09:42:42 -0800
Folder
INBOX
--0000000000004e6e2905ee26d1e8 Content-Type: text/plain; charset="UTF-8" Yes; those should be in French. We can discuss whether that is feasible during our call. On Wed, Nov 23, 2022 at 9:36 AM Alexa Graziani wrote: > Hi Steve, > > One other example to call out is Pardot - we will be sending auto reply > emails from Pardot and would need to know if we have to send emails in > French in any cases. > > On Tue, Nov 22, 2022 at 6:33 PM Alexa Graziani > wrote: > >> Hi Steve, >> >> Yes, they would function completely as TheKey formerly Home Care >> Assistance, like our US market (but with nuances to fit the Canadian >> market). >> >> It would not be brand new though because we are taking the US structure >> and then modifying it for Canada. There will be a TheKey.ca site that >> mirrors the US site with Canadian updates like postal codes, new content, >> etc. They will be using the US collateral that is updated to >> reflect Canadian needs and French versions for Montreal. >> >> Sincerely, >> >> On Tue, Nov 22, 2022 at 10:19 AM Steve Koyanagi >> wrote: >> >>> Hi team, >>> >>> I think what would also be helpful is if you can define all aspects of >>> the rebrand and what it exactly includes. My assumption is that it >>> includes the new website, all new collateral,etc.? >>> >>> Let me know and then we can connect after the holiday. Thanks. >>> >>> >>> On Mon, Nov 21, 2022 at 11:30 AM Alexa Graziani >>> wrote: >>> >>>> Hi Steve, >>>> >>>> I'd like to set up a meeting with you and whoever else from legal is >>>> needed for after the Thanksgiving holiday to align on the legal aspects of >>>> rebranding in Quebec. >>>> >>>> From speaking to Tim, I understand that as long as our trademark is >>>> filed by June 2025 then we can operate as TheKey in the region. If we can't >>>> hit that timeline we aren't legally allowed to show an English word on a >>>> sign. >>>> >>>> Tim and I are aligned that using "TheKey" in English and then the >>>> French version of "Formerly Home Care Assistance" would make the most >>>> business sense for the market if we're legally allowed to do so. (Though >>>> Michelle, we can revisit this discussion together on the branding side of >>>> things.) >>>> >>>> Ultimately, we need to know whether we will be publishing Quebec as a >>>> traditional office, or if there are branding/legal nuances that must be >>>> handled for this office. >>>> >>>> Any thoughts or questions around this before I set up a call? >>>> >>>> Sincerely, >>>> >>>> -- >>>> Alexa Graziani >>>> Senior Marketing Manager - Consumer Growth >>>> * Please note my email has changed: * >>>> agraziani@thekey.com >>>> >>>> (650) 416-1538 Ext. 181538 >>>> TheKey.com >>>> [image: TheKey] >>>> >>> >> >> -- >> Alexa Graziani >> Senior Marketing Manager - Consumer Growth >> * Please note my email has changed: * >> agraziani@thekey.com >> (650) 416-1538 Ext. 181538 >> TheKey.com >> [image: TheKey] >> > > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please 

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