--0000000000007e8d0005ee26b98d Content-Type: text/plain; charset="UTF-8" Hi Steve, One other example to call out is Pardot - we will be sending auto reply emails from Pardot and would need to know if we have to send emails in French in any cases. On Tue, Nov 22, 2022 at 6:33 PM Alexa Graziani wrote: > Hi Steve, > > Yes, they would function completely as TheKey formerly Home Care > Assistance, like our US market (but with nuances to fit the Canadian > market). > > It would not be brand new though because we are taking the US structure > and then modifying it for Canada. There will be a TheKey.ca site that > mirrors the US site with Canadian updates like postal codes, new content, > etc. They will be using the US collateral that is updated to > reflect Canadian needs and French versions for Montreal. > > Sincerely, > > On Tue, Nov 22, 2022 at 10:19 AM Steve Koyanagi > wrote: > >> Hi team, >> >> I think what would also be helpful is if you can define all aspects of >> the rebrand and what it exactly includes. My assumption is that it >> includes the new website, all new collateral,etc.? >> >> Let me know and then we can connect after the holiday. Thanks. >> >> >> On Mon, Nov 21, 2022 at 11:30 AM Alexa Graziani >> wrote: >> >>> Hi Steve, >>> >>> I'd like to set up a meeting with you and whoever else from legal is >>> needed for after the Thanksgiving holiday to align on the legal aspects of >>> rebranding in Quebec. >>> >>> From speaking to Tim, I understand that as long as our trademark is >>> filed by June 2025 then we can operate as TheKey in the region. If we can't >>> hit that timeline we aren't legally allowed to show an English word on a >>> sign. >>> >>> Tim and I are aligned that using "TheKey" in English and then the French >>> version of "Formerly Home Care Assistance" would make the most business >>> sense for the market if we're legally allowed to do so. (Though Michelle, >>> we can revisit this discussion together on the branding side of things.) >>> >>> Ultimately, we need to know whether we will be publishing Quebec as a >>> traditional office, or if there are branding/legal nuances that must be >>> handled for this office. >>> >>> Any thoughts or questions around this before I set up a call? >>> >>> Sincerely, >>> >>> -- >>> Alexa Graziani >>> Senior Marketing Manager - Consumer Growth >>> * Please note my email has changed: * >>> agraziani@thekey.com >>> (650) 416-1538 Ext. 181538 >>> TheKey.com >>> [image: TheKey] >>> >> > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --0000000000007e8d0005ee26b98d Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Steve, One other example to call