Re: HCA Calgary - Skilled Nursing Landing Page and Ad Words Campaign

That would be great, thank you! Ill let you know what the page looks like
soon.

Thanks,
Chuck

On Fri, Feb 25, 2022 at 3:57 PM Alexa Graziani <
agraziani@homecareassistance.com> wrote:

> Hi Chuck,
>
> I don't have a folder I can share with you but yes, we can find photos for
> you once we know what the page will look like.
>
> Sincerely,
>
> On Thu, Feb 24, 2022 at 10:40 AM Chuck Terlesky <
> cterlesky@homecareassistance.com> wrote:
>
>> Hi Alexa,
>>
>> Do we have access to any of the images to use for a landing page?
>>
>> Chuck
>>
>> On Wed, Feb 23, 2022 at 10:32 AM Chuck Terlesky <
>> cterlesky@homecareassistance.com> wrote:
>>
>>> Hi Alexa,
>>>
>>> Ive invited you to a google document - we are just doing our research
>>> today to assist you with building out the campaigns. I think we can go live
>>> once we have the landing page in place.
>>>
>>> Let me know if you have any questions and if you have access to the
>>> google document.
>>>
>>> Chuck
>>>
>>> On Wed, Feb 23, 2022 at 10:16 AM Alexa Graziani <
>>> agraziani@homecareassistance.com> wrote:
>>>
>>>> Wonderful! You both are the best!
>>>>
>>>> Is there a goal date of when you'd like to go live with this campaign?
>>>>
>>>> Sincerely,
>>>>
>>>> On Wed, Feb 23, 2022 at 7:27 AM Timothy Thomas <
>>>> tt@homecareassistance.com> wrote:
>>>>
>>>>> Hi Alexa,
>>>>>
>>>>> Yes we have a firm that can handle the landing page build. I'll get
>>>>> them in touch with Chuck shortly to begin the work.
>>>>>
>>>>> In the meantime, Chuck will work on the ad copy / keywords and if we
>>>>> need Amanda to do a review prior to launch then we'll engage her.
>>>>>
>>>>> Thanks for moving this forward!
>>>>> Best,
>>>>> Tim
>>>>>
>>>>> On Tue, Feb 22, 2022 at 5:34 PM Alexa Graziani <
>>>>> agraziani@homecareassistance.com> wrote:
>>>>>
>>>>>> Hi Timothy and Chuck,
>>>>>>
>>>>>> Yes, we can do a skilled nursing campaign for Calgary. Here are my
>>>>>> initial thoughts/questions:
>>>>>>
>>>>>>    1. Website
>>>>>>       - We can have the content mirror the content on the pamphlet
>>>>>>       and update the download
>>>>>>       - Timothy - do you have someone you think could handle this
>>>>>>       given we are underwater with rebrand work until the week of March 9th?
>>>>>>    2. Ad Copy/Keywords
>>>>>>       - Timothy - have you had experience doing any advertising for
>>>>>>       skilled nursing? We do not run campaigns of that sort so we do not have
>>>>>>       keywords or ad copy built out. If you haven't either, does your writer
>>>>>>       Amanda do your ad copy, and do you think she could draft some ad copy for
>>>>>>       us to review for this campaign? I think her nuanced understanding of Canada
>>>>>>       could come in handy and our creative team is also slammed with final
>>>>>>       creative requests for the rebrand.
>>>>>>       - Chuck - if you have ideas on keywords you think would signal
>>>>>>       intent for skilled nursing in your market, please feel free to send those
>>>>>>       over too.
>>>>>>       - We will also have our ad agency Cardinal start brainstorming
>>>>>>       keywords based on the trifold
>>>>>>
>>>>>> I think this will work out great because, at the current budget, we
>>>>>> are really maxing out our impression share in the keyword set we are
>>>>>> currently using. This should allow us to use our budget more efficiently
>>>>>> across a larger swath of keywords. We're excited about the new opportunity
>>>>>> in the market!
>>>>>>
>>>>>> Sincerely,
>>>>>>
>>>>>> On Wed, Feb 16, 2022 at 3:55 PM Alexa Graziani <
>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>
>>>>>>> Hi Chuck,
>>>>>>>
>>>>>>> Received! I will review this on Friday and get back to you.
>>>>>>>
>>>>>>> Sincerely,
>>>>>>>
>>>>>>> On Tue, Feb 15, 2022 at 1:41 PM Chuck Terlesky <
>>>>>>> cterlesky@homecareassistance.com> wrote:
>>>>>>>
>>>>>>>> Hi Alexa,
>>>>>>>>
>>>>>>>> We require a landing page for the new launch of our skilled nursing
>>>>>>>> department.
>>>>>>>>
>>>>>>>> Here is our link to the skilled nursing care on our website:
>>>>>>>> https://homecareassistancecalgary.ca/skilled-nursing-care/
>>>>>>>> As you can see, it's not very robust. Attached is our new skilled
>>>>>>>> nursing trifold pamphlet - this can give you an idea of what we need.
>>>>>>>>
>>>>>>>> Once this is done, can we start a Google Ad words campaign
>>>>>>>> directing to the landing page?
>>>>>>>>
>>>>>>>> Let me know if you have any questions or what you need from us to
>>>>>>>> move forward.
>>>>>>>>
>>>>>>>> Kind regards,
>>>>>>>> Chuck
>>>>>>>>
>>>>>>>> --
>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>> General Manager
>>>>>>>> Home Care Assistance of Calgary, Alberta
>>>>>>>> Office: 403-301-3777
>>>>>>>> 10333 Southport Rd SW, Unit 107
>>>>>>>> HomeCareAssistanceCalgary.ca
>>>>>>>> Click Here <https://linktr.ee/hcacalgary> For Information
>>>>>>>> ---
>>>>>>>> Read Our Testimonials
>>>>>>>> <http://HomeCareAssistanceCalgary.ca#testimonials>
>>>>>>>> Join Our Newsletter
>>>>>>>> <https://homecareassistance.com/healthy-longevity-newsletter>
>>>>>>>> We Are Hiring! <https://homecareassistance.com/careers>
>>>>>>>> <https://homecareassistance.com>
>>>>>>>> Champions of Longevity
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Alexa Graziani
>>>>>>> Growth Marketing Manager
>>>>>>> Home Care Assistance
>>>>>>> Office: 650-462-9501
>>>>>>> Mobile: 415-840-4233
>>>>>>> Fax: 650-462-9501
>>>>>>>
>>>>>>> www.HomeCareAssistance.com <https://homecareassistance.com/>
>>>>>>>
>>>>>>>
>>>>>>
>>>>>> --
>>>>>> Alexa Graziani
>>>>>> Growth Marketing Manager
>>>>>> Home Care Assistance
>>>>>> Office: 650-462-9501
>>>>>> Mobile: 415-840-4233
>>>>>> Fax: 650-462-9501
>>>>>>
>>>>>> www.HomeCareAssistance.com <https://homecareassistance.com/>
>>>>>>
>>>>>>
>>>>>
>>>>> --
>>>>> Timothy Thomas
>>>>> Head of Canada
>>>>> Home Care Assistance
>>>>> Office: 514-907-5065
>>>>> Fax: 514-221-4265
>>>>> 4464 Ste Catherine West
>>>>> Westmount, QC, H3Z1R7
>>>>> HomeCareAssistanceMontreal.ca
>>>>> ---
>>>>> Read Our Testimonials
>>>>> <https://www.homecareassistancemontreal.ca/reviews.html>
>>>>> We Are Hiring!
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>>>>>
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>>>>> <https://www.facebook.com/HCAGreaterMTL>
>>>>> <https://homecareassistance.com>
>>>>> Champions of Longevity
>>>>>
>>>>
>>>>
>>>> --
>>>> Alexa Graziani
>>>> Growth Marketing Manager
>>>> Home Care Assistance
>>>> Office: 650-462-9501
>>>> Mobile: 415-840-4233
>>>> Fax: 650-462-9501
>>>>
>>>> www.HomeCareAssistance.com <https://homecareassistance.com/>
>>>>
>>>>
>>>
>>> --
>>> Chuck Terlesky B.A., CCPE
>>> General Manager
>>> Home Care Assistance of Calgary, Alberta
>>> Office: 403-301-3777
>>> 10333 Southport Rd SW, Unit 107
>>> HomeCareAssistanceCalgary.ca
>>> Click Here <https://linktr.ee/hcacalgary> For Information
>>> ---
>>> Read Our Testimonials <http://HomeCareAssistanceCalgary.ca#testimonials>
>>> Join Our Newsletter
>>> <https://homecareassistance.com/healthy-longevity-newsletter>
>>> We Are Hiring! <https://homecareassistance.com/careers>
>>> <https://homecareassistance.com>
>>> Champions of Longevity
>>>
>>
>>
>> --
>> Chuck Terlesky B.A., CCPE
>> General Manager
>> Home Care Assistance of Calgary, Alberta
>> Office: 403-301-3777
>> 10333 Southport Rd SW, Unit 107
>> HomeCareAssistanceCalgary.ca
>> Click Here <https://linktr.ee/hcacalgary> For Information
>> ---
>> Read Our Testimonials <http://HomeCareAssistanceCalgary.ca#testimonials>
>> Join Our Newsletter
>> <https://homecareassistance.com/healthy-longevity-newsletter>
>> We Are Hiring! <https://homecareassistance.com/careers>
>> <https://homecareassistance.com>
>> Champions of Longevity
>>
>
>
> --
> Alexa Graziani
> Growth Marketing Manager
> Home Care Assistance
> Office: 650-462-9501
> Mobile: 415-840-4233
> Fax: 650-462-9501
>
> www.HomeCareAssistance.com <https://homecareassistance.com/>
>
>

-- 
Chuck Terlesky B.A., CCPE
General Manager
Home Care Assistance of Calgary, Alberta
Office: 403-301-3777
10333 Southport Rd SW, Unit 107
HomeCareAssistanceCalgary.ca
Click Here <https://linktr.ee/hcacalgary> For Information
---
Read Our Testimonials <http://HomeCareAssistanceCalgary.ca#testimonials>
Join Our Newsletter
<https://homecareassistance.com/healthy-longevity-newsletter>
We Are Hiring! <https://homecareassistance.com/careers>
<https://homecareassistance.com>
Champions of Longevity