Re: East Division (Large Sites) Weekly Growth Review Summary

From
Kevin Parker <kevin.parker@thekey.com>
To
Melissa Reyes <melissa.reyes@thekey.com>
CC
Kimberly Guerci <kguerci@thekey.com>, John Champagne <john.champagne@thekey.com>, Amanda Ominsky <amanda.ominsky@thekey.com>, Ashley Mirone <amirone@thekey.com>, Audra Williams <audraw@thekey.com>, Brad Dean <bdean@thekey.com>, BethAnn Rosario <bethann.rosario@thekey.com>, Cassandra <cassandra.liberius@thekey.com>, Chris Gerard <chris.gerard@thekey.com>, Christina Archer <christina.archer@thekey.com>, Christopher Reese <christopher.reese@thekey.com>, Deb Frye <dfrye@thekey.com>, Diane Mockenhaupt <dmockenhaupt@thekey.com>, Don Lapasky <don.lapasky@thekey.com>, Donny Deshotels <donny.deshotels@thekey.com>, Dawn Peluso <dpeluso@thekey.com>, Earl Blair <earl.blair@thekey.com>, Elisabeth Cox <elisabeth.cox@thekey.com>, Emily Molloy <emily.molloy@thekey.com>, Emily Kraeter <emily.russell@thekey.com>, Emma Zumsen <emma.zumsen@thekey.com>, Jaime Cittadino <jcittadino@thekey.com>, John Conaway <jconaway@thekey.com>, Jessica Adamo <jessica.adamo@thekey.com>, Jackie Summers <jsummers@thekey.com>, Julia Jenkins <jujenkins@thekey.com>, Kadie Marlin-Chambers <kchambers@thekey.com>, Kevin Murray <kevin.murray@thekey.com>, Laura Meister <laura.meister@thekey.com>, Lauren Hardy <lauren.hardy@thekey.com>, Lilian Ciesco <lilian.ciesco@thekey.com>, Matthew Albano <matthew.albano@thekey.com>, mhochhau@gmail.com, Melissa Ulanch <mulanch@thekey.com>, Patti George-King <patti.georgeking@thekey.com>, Rachel Anderson-Capone <rachel.andersoncapone@thekey.com>, Ravi Mahadevia <ravi.mahadevia@thekey.com>, Shadi Gholizadeh <shadi@thekey.com>, Sharon Speirs <sspeirs@thekey.com>, Scott Viscomi <sviscomi@thekey.com>, Tatiana Garcia <tatiana.garcia@thekey.com>, Tiffany Silton <tsilton@thekey.com>, Timothy Thomas <tt@thekey.com>, Tyrone Butts <tyrone.butts@thekey.com>
Date
Thu, 18 Sep 2025 22:57:34 -0400
Folder
INBOX
Dear Team,

Below are the expected results from current and upcoming sales activities:

   1.

   Cogir Expansion – Following my meeting with Jessica, Regional Director
   at Cogir, I expect to finalize a new PPA agreement that will allow us to
   implement our Care Level Model in three additional Cogir communities.
   2.

   DMV Market Performance – The combined performance for DMV HCLs is
   currently 54% to revenue goal and 51% to Start of Care goal. I will be in
   the DMV next week to secure new partnerships and drive additional
   top-of-funnel growth to close this gap.

Best regards,

On Thu, Sep 18, 2025 at 7:34 PM Melissa Reyes <melissa.reyes@thekey.com>
wrote:

> Thank you Kim and Kevin.
>
> What results should we expect from these activities?
>
> How are HCLs pacing to their SOC and revenue targets?
>
> Please provide an update on reassessment and winback activities.
>
> Melissa
>
> On Thu, Sep 18, 2025 at 2:39 PM Kimberly Guerci <kguerci@thekey.com>
> wrote:
>
>> For DMV:
>>
>>    - Implementing "TheKey Check In" at The Virginian - we are offering a
>>    quarterly(or more frequent if requested) RN evaluation for residents of the
>>    IL.  This will have those interested signed up with a CCA and payment.  If
>>    they need to have a visit on a weekend or are not feeling well, this allows
>>    us to see them without having to go through the entire intake process and
>>    will allow for as needed visits and provide an introduction to our services
>>    within the building.
>>    - Starting Monthly BP clinics at The Virginian in October to get more
>>    visibility to IL residents
>>    - Our RNs will be offering the Steps to Safety presentation at all 3
>>    Flexsites
>>    - Medication pick up program moved to start in October as requested
>>    by Falcon's Landing leadership
>>    - Meeting schedule with Jenna & Jessica from Cogir with 3 new PPAs
>>    being sent out for their buildings
>>
>>
>> Site goal is 40 SOCs for Sept, should be at 20 by end of this week with 3
>> confirmed SOCs so far for next week. One client increased 84 hours per week
>> this week.  DMV is pacing to be up this week, with projected revenue at
>> $410k.  This will be the highest revenue week for DMV in over a year if
>> nothing changes between now and the end of the week.
>>
>> Let me know if you have any questions!
>>
>> On Wed, Sep 17, 2025 at 6:08 PM Melissa Reyes <melissa.reyes@thekey.com>
>> wrote:
>>
>>> East Team - we will see you all on the growth call tomorrow. Please come
>>> prepared to succinctly speak to:
>>>
>>> What are your 3-5 actions you are taking to turnaround your business.
>>> What results should we expect and by when.
>>>
>>> An update on win back and reassessment activities along with the results
>>> of those activities.
>>>
>>> How you are pacing for this week and how you are pacing to your SOC
>>> goals.
>>>
>>> *Melissa Reyes*
>>> President of Client Services(916)743-0530
>>>
>>>
>>> On Wed, Sep 17, 2025 at 4:44 PM John Champagne <
>>> john.champagne@thekey.com> wrote:
>>>
>>>> Good afternoon,
>>>>
>>>> The Weekly Growth Review summary has been updated for large sites in
>>>> the East/Can divisions. Please review the summary here
>>>> <https://docs.google.com/presentation/d/1pjVaMOiSd9zVbgkTUXxUiNOKKYIU162NKRg8XzT9gjE/edit?usp=sharing>(pdf
>>>> version attached).
>>>>
>>>> Reach out if you have any questions. Please note that technical metric
>>>> definitions can be found in the back of the deck.
>>>>
>>>> Thanks,
>>>> John Champagne
>>>> Director of Analytics | *TheKey*
>>>> *Mobile: 985.696.0424*
>>>>
>>>> [image: TheKey]
>>>>
>>>
>
> --
> *Melissa Reyes*
> President of Client Services(916)743-0530
>


-- 
Kevin Parker
Regional Director of Business Development
kevin.parker@thekey.com
239-922-0085
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>

Thread (1)