--000000000000b63fef060cf9d167 Content-Type: multipart/alternative; boundary="000000000000b63fed060cf9d166" --000000000000b63fed060cf9d166 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you! I will connect with Chuck and Tim on this. On Wed, Dec 20, 2023 at 3:41=E2=80=AFPM Arshdeep Brar wrote: > hi Alexa, > > Thanks for clarifying that here is an updated map, I believe this is what > you are looking for: > We don't have designated smaller postal code regions on the very top, so = I > wont be able to exclude that, we cannot use radius targeting in exclusion > so that also limits us > According to this map link underneath, T3K should cover the region but i= n > ads interface, it doesn't: > Calgary Postal Code Map (maptrove.ca) > > > > > > The postal codes to be excluded will be: > T3N > T3J > T3P > T1Y > T2A > T2E > T2B > T3K > T3R > T1Z > > Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Wednesday, December 20, 2023 1:40 PM > *To:* Arshdeep Brar > *Cc:* John McColman ; Patrick Zehnder patrick@infrontmarketing.ca>; Timothy Thomas > *Subject:* Re: Calgary Targeting Update > > Hi Ash, > > Thank you for the clarification. > > I have two concerns with this map: > > 1. The screenshot of what Chuck recommends we remove from the main > campaign goes all the way down to that second section jutting out on t= he > right hand side. For the most part, it doesn't seem like we're current= ly > targeting that area. Based on that I drew in red areas in Calgary it s= eems > like we'd want to exclude it moving forward. Is that possible? > 2. The northernmost section above the 201 seems to all be under 44. It > also looks like we aren't targeting there currently so it seems like w= e > wouldn't want to target there either > > > Mostly, it looks like we want to open up that central/southern area. > > Also, do you have any concerns about us eliminating the northwestern or > southeastern sections we are currently targeting? It seems like the new > Calgary targeting likely gets the best part of those postal codes but > wanted to check. > > Once we have the map in a place we like, I'll connect with Tim and Chuck > to get final approval/feedback. > > Areas of concern: > [image: SCR-20231220-hcr.png] > > Thanks, > > On Wed, Dec 20, 2023 at 12:12=E2=80=AFPM Arshdeep Brar > wrote: > > Hey Alexa, > > Will already have a lot of control from keywords and demographic settings > that we shouldn't be too worried about the location targeting as much. > Especially in the absence of any data that can suggest some possible > exclusions (so far, we have two postal codes) that's why broadening the > targeting and then cutting back will be the best strategy for us moving > forward. > > Based on the proposed targeting, this is wh