--000000000000f7b0f00616b6f5c3 Content-Type: multipart/alternative; boundary="000000000000f7b0ec0616b6f5c2" --000000000000f7b0ec0616b6f5c2 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, One more question for you. I see that we're pacing below budget for most markets this month, which is also contributing to the low lead volume. Is that because we were going through the ramp up period and want to get through the learning period before increasing spend? Let me know when you think we'll be able to get back to spending our usual budgets for each market. We have a meeting to discuss our PPC efforts tomorrow so if you have time to respond to this and the previous questions by 11:30am PST tomorrow, that would be great. Sincerely, On Wed, Apr 17, 2024 at 2:41=E2=80=AFPM Alexa Graziani wrote: > Thank you, Ash! > > So to summarize - you believe the decrease in leads is primarily due to > the account transition and should rebound once we get past the first two > week ramp up period for each market, correct? > > While I'm out, can you look deeper at the Mississauga market, please? Tha= t > one has already had more than two weeks to ramp up, so I'd expect it to b= e > performing better by now. > > I agree that the keyword optimizations will be crucial. When you go > through which keywords to add - please keep in mind the things we exclude= d > last time (ex: autism and respite care, etc). If there are any keywords > along those lines that you recommend we add, we will need to go through a > specific evaluation of those keywords. > > I also look forward to learning more from the caregiver conversions we've > set up. Thank you for starting to exclude things. Please move forward wit= h > excluding intercare alberta and shannex also. I looked them up and they > seem to be competitors. > > Based on the conversion uploads, we've matched 14 leads in Salesforce bac= k > to the new account over the past 30 days. Hopefully, we will get past the > threshold of matching 30 over the previous 30 days so that we can > transition the account to optimize off of leads as the primary conversion > action! > > > Sincerely, > > On Wed, Apr 17, 2024 at 1:56=E2=80=AFPM Arshdeep Brar > wrote: > >> Hey Alexa, >> >> >> So far, Toronto and Winnipeg seem to be doing much better as compared to >> the rest of the markets: >> overall, this is what we have seen for conversions in all of the markets= : >> >> >> All SF Leads: >> Toronto: 4 >> Winnipeg: 1 >> Vancouver:2 >> Mississauga: 2 >> All of the keywords that lead to these conversions are either in testing >> stage 1, newly added, previously inactive or a few even top performers f= rom >> other markets that were newly added to these markets. >> >> Before I go further into the insights, I would like to mention that the >> main area of optimization for all the campaigns is keyword optimization. >> adding new search terms and negatives and funnelling out the poor >> performers. The drop in leads