--000000000000c1da44061651b7c6 Content-Type: multipart/alternative; boundary="000000000000c1da42061651b7c5" --000000000000c1da42061651b7c5 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you, Ash! So to summarize - you believe the decrease in leads is primarily due to the account transition and should rebound once we get past the first two week ramp up period for each market, correct? While I'm out, can you look deeper at the Mississauga market, please? That one has already had more than two weeks to ramp up, so I'd expect it to be performing better by now. I agree that the keyword optimizations will be crucial. When you go through which keywords to add - please keep in mind the things we excluded last time (ex: autism and respite care, etc). If there are any keywords along those lines that you recommend we add, we will need to go through a specific evaluation of those keywords. I also look forward to learning more from the caregiver conversions we've set up. Thank you for starting to exclude things. Please move forward with excluding intercare alberta and shannex also. I looked them up and they seem to be competitors. Based on the conversion uploads, we've matched 14 leads in Salesforce back to the new account over the past 30 days. Hopefully, we will get past the threshold of matching 30 over the previous 30 days so that we can transition the account to optimize off of leads as the primary conversion action! Sincerely, On Wed, Apr 17, 2024 at 1:56=E2=80=AFPM Arshdeep Brar wrote: > Hey Alexa, > > > So far, Toronto and Winnipeg seem to be doing much better as compared to > the rest of the markets: > overall, this is what we have seen for conversions in all of the markets: > > > All SF Leads: > Toronto: 4 > Winnipeg: 1 > Vancouver:2 > Mississauga: 2 > All of the keywords that lead to these conversions are either in testing > stage 1, newly added, previously inactive or a few even top performers fr= om > other markets that were newly added to these markets. > > Before I go further into the insights, I would like to mention that the > main area of optimization for all the campaigns is keyword optimization. > adding new search terms and negatives and funnelling out the poor > performers. The drop in leads is primarily caused due to lost campaign > optimization and keyword optimization, but this is only our first two > weeks, with the volume of conversions we are getting in the new accounts, > we are hoping to very soon get to the desired level of optimizations and > performance. > > Other than this, we are not noticing any specific search trends or > anything seasonal in the market. > Overall, we are not seeing a lot of repetitive conversions from exact > keywords. > Regarding search impressions, we are doing well in all the markets. > > > > We will be adding many new keywords for keyword revamping and analysis > strategy. So far, the search term analysis has been done for Toronto, and > the list below cont