--0000000000000aa2e905ebcab9da Content-Type: multipart/alternative; boundary="0000000000000aa2e805ebcab9d9" --0000000000000aa2e805ebcab9d9 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Alexa, The FreshDesk ticket has been submitted. Thanks all, Jenn On Fri, Oct 21, 2022 at 4:40 PM Alexa Graziani wrote= : > Hi John, > > Finally joining this party haha. Can you clarify what you mean by "using > call ads"? > > Jenn - can you put in a Freshdesk ticket for the form tracking in Callrai= l > for the other locations for the web dev team, please? > > Sincerely, > > On Thu, Oct 20, 2022 at 3:06 PM John McColman > wrote: > >> Me Again =F0=9F=98=8A >> >> >> >> There are 2 markets out of all of Canada that have lead submissions setu= p >> in CallRail. >> >> >> >> Vancouver & Winnipeg. >> >> >> >> If you go to analytics and check on lead submissions, you can see (Sept = 1 >> =E2=80=93 Oct 20) that there were also 56 lead form fills in addition to= the calls. >> >> >> >> Can we ensure that all markets have CallRail lead submissions setup for >> appropriate tracking? This helps our marketing efforts out as well. >> >> >> >> *John McColman* >> >> In Front Marketing >> >> Results Driven Performance Marketing >> >> >> >> 403.861.9727 >> >> *john@infrontmarketing.ca * >> >> Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB >> >> >> >> [image: >> https://images2.imgbox.com/4f/28/0CulP3sT_o.png] >> [image: >> https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] >> >> >> >> >> >> *From:* John McColman >> *Sent:* October 20, 2022 4:01 PM >> *To:* Timothy Thomas ; Alexa Graziani > agraziani@thekey.com> >> *Cc:* Joey Taylor ; Arshdeep Brar > ash@infrontmarketing.ca> >> *Subject:* RE: Vancouver >> >> >> >> Hi Tim, >> >> >> >> Jul 12 =E2=80=93 Aug 31 =E2=80=93 159 Calls in Vancouver (all sources). >> >> Sept 1 =E2=80=93 Oct 20 =E2=80=93 206 Phone Calls (all sources). >> >> >> >> We=E2=80=99ve seen an increase if you compare similar date ranges. Furth= er to >> that, we started using call ads again after running some tests in each >> market. It has been proven they perform well, we have them count as >> conversion after passing 2 minutes duration, so the optimization are >> working. >> >> >> >> Time lengths (duration) from that time are anywhere from 36+ mins or >> less. The number of calls over 3 mins (Sept 1 =E2=80=93 Oct 20) was 93 (= 206 total). >> Compared to the previous period, we had 75. >> >> >> >> 138 calls out of 159 were from Google Ads (July/August). >> >> 174 calls out of 206 were from Google Ads (Sept/Oct) >> >> >> >> We=E2=80=99re always looking to improve our campaigns. Was the call syst= em >> changed? Are people still able to call and talk to someone directly? Whe= n >> you mentioned =E2=80=9Cquality=E2=80=9D is it just wrong information bei= ng asked for? A lot >> of the search terms look like quality callers. Exact and phrase matches = are >> showing up more (usually meaning a lot higher value). >> >> >> >> The market