--000000000000698c1605eb924ad8 Content-Type: multipart/alternative; boundary="000000000000698c1405eb924ad7" --000000000000698c1405eb924ad7 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Finally joining this party haha. Can you clarify what you mean by "using call ads"? Jenn - can you put in a Freshdesk ticket for the form tracking in Callrail for the other locations for the web dev team, please? Sincerely, On Thu, Oct 20, 2022 at 3:06 PM John McColman wrote: > Me Again =F0=9F=98=8A > > > > There are 2 markets out of all of Canada that have lead submissions setup > in CallRail. > > > > Vancouver & Winnipeg. > > > > If you go to analytics and check on lead submissions, you can see (Sept 1 > =E2=80=93 Oct 20) that there were also 56 lead form fills in addition to = the calls. > > > > Can we ensure that all markets have CallRail lead submissions setup for > appropriate tracking? This helps our marketing efforts out as well. > > > > *John McColman* > > In Front Marketing > > Results Driven Performance Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > > [image: > https://images2.imgbox.com/4f/28/0CulP3sT_o.png] > [image: > https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] > > > > > > *From:* John McColman > *Sent:* October 20, 2022 4:01 PM > *To:* Timothy Thomas ; Alexa Graziani > > *Cc:* Joey Taylor ; Arshdeep Brar ash@infrontmarketing.ca> > *Subject:* RE: Vancouver > > > > Hi Tim, > > > > Jul 12 =E2=80=93 Aug 31 =E2=80=93 159 Calls in Vancouver (all sources). > > Sept 1 =E2=80=93 Oct 20 =E2=80=93 206 Phone Calls (all sources). > > > > We=E2=80=99ve seen an increase if you compare similar date ranges. Furthe= r to > that, we started using call ads again after running some tests in each > market. It has been proven they perform well, we have them count as > conversion after passing 2 minutes duration, so the optimization are > working. > > > > Time lengths (duration) from that time are anywhere from 36+ mins or less= . > The number of calls over 3 mins (Sept 1 =E2=80=93 Oct 20) was 93 (206 tot= al). > Compared to the previous period, we had 75. > > > > 138 calls out of 159 were from Google Ads (July/August). > > 174 calls out of 206 were from Google Ads (Sept/Oct) > > > > We=E2=80=99re always looking to improve our campaigns. Was the call syste= m > changed? Are people still able to call and talk to someone directly? When > you mentioned =E2=80=9Cquality=E2=80=9D is it just wrong information bein= g asked for? A lot > of the search terms look like quality callers. Exact and phrase matches a= re > showing up more (usually meaning a lot higher value). > > > > The market in Vancouver could always support more budget. Although our ad= s > are performing well, the recommendation from Google is to double (actuall= y > more than double) spend on search. I don=E2=80=99t agree with Google nece= ssarily, > but you can see where we=E2=80=99re at wi