--000000000000412f6e060fc7cbf0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, To confirm, will you have time to send keyword recommendations by EOD tomorrow so I can take a look before our call on Monday and come ready to discuss them with you? Thanks, On Mon, Jan 8, 2024 at 3:11=E2=80=AFPM Alexa Graziani wrote: > Thank you! > > On Mon, Jan 8, 2024 at 2:39=E2=80=AFPM John McColman > wrote: > >> Hi Alexa, >> >> >> >> Ash is back tomorrow, and I=E2=80=99ll review with him and Patrick in th= e AM. >> >> >> Thank you! Chat tomorrow! >> >> >> >> >> *John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> *john@infrontmarketing.ca * >> >> >> >> >> >> *From: *Alexa Graziani >> *Date: *Monday, January 8, 2024 at 3:36=E2=80=AFPM >> *To: *John McColman , Arshdeep Brar > ash@infrontmarketing.ca>, Patrick Zehnder >> *Cc: *Timothy Thomas , Megan Heinen , >> Kira Farnham >> *Subject: *Re: Happy New Year + Kickoff of Next 2024 Canada Optimization >> - Keywords >> >> Hi InFront Team, >> >> >> >> I've attached the keyword data referenced in the previous email. >> >> >> >> Please confirm receipt and that the timeline and process outlined in it >> works for you - we can discuss specifics, any initial questions, the dat= a, >> etc in our call tomorrow. >> >> >> >> Sincerely, >> >> >> >> On Tue, Jan 2, 2024 at 1:17=E2=80=AFPM Alexa Graziani >> wrote: >> >> Hi InFront Team, >> >> >> >> Happy New Year! I hope you had great holidays. >> >> >> >> The next ongoing optimization for the Canadian markets that I'd like to >> implement this quarter is on keywords. >> >> >> >> This email is to kick off the process of us working together this month >> to determine what changes we'd like to make so that they can go live on >> Monday, February 5th. >> >> >> >> Next week, I plan to send you a full keyword review from 2023 (as many >> months as we have data), as well as reviews for the last 6 and three >> months. That way the end of December data has at least a week to mature. >> >> >> >> From there, I'd like your team to review the data and put together a >> proposal of keywords to a)pause, b)increase investment, c) add by EOD >> 11/24. That way, we have a week to discuss and align on our final change= s. >> This process can be similar to what we did the last time we went through= a >> keyword review. >> >> >> >> Our monthly call is currently scheduled for the 9th. I will send the >> keyword data by EOD on Monday the 8th so that we can address any questio= ns >> you might have during our call. >> >> >> >> Let's also get a 30-minute call on the calendar for Monday 11/29 so that >> we can discuss the proposal and any questions/feedback I have on each of >> the markets. 10am-12pm PST is a great window for me if the team is free. >> >> >> >> Let me know if you have any suggestions for our timeline/doing a thoroug= h >> keyword review together. >> >> >> >> I look forward to a strong Q1! >> >> >> >> Thank you, >> >> >> >> -- >