Re: Winnipeg Organic Traffic

From
Emma Zumsen <emma.zumsen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Thu, 3 Oct 2024 11:07:58 -0500
Folder
INBOX
--000000000000cbf31d062394c239 Content-Type: multipart/alternative; boundary="000000000000cbf31d062394c238" --000000000000cbf31d062394c238 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi there, The Gale team is now managing PPC, just wanted to confirm that has started. Also, we took a look into the traffic and leads and I think there is likely a human factor for the decrease in leads. Have you had a chance to check in the Cheryl on what she's seen or handled? Emma On Thu, Sep 26, 2024 at 7:38=E2=80=AFPM Emma Zumsen wrote: > Hey Tim, > > Had a chance to follow up and this one is on me. I misunderstood when you > mentioned having an agency that supported paid media in Canada. I've spok= en > to the Gale team and they will pick up PPC management. Phil is also going > to take another look at organic performance to see what she can see on > general site performance. > > My apologies for the disconnect. > > Also, for your awareness, we're including St Louis in a media test that > went live today and will run for the next two weeks (approximately). The > team is monitoring performance and we'll be sure to share back learnings = as > they come back. > > Best, > Emma > > > On Thu, Sep 26, 2024 at 2:29=E2=80=AFPM Timothy Thomas wr= ote: > >> Hey there, >> >> I never heard back from Denzel. I'd like to discuss what's going on with >> our SEM traffic in Winnipeg. I need a plan for how to turn this around. >> Leads were down from 26 in August 2023 to 15 in August 2024. >> >> Who's in charge of this? >> >> Thanks, >> Tim. >> >> ---------- Forwarded message --------- >> From: Timothy Thomas >> Date: Fri, Sep 20, 2024 at 11:48=E2=80=AFAM >> Subject: Re: Winnipeg Organic Traffic >> To: Nick Surface >> Cc: Phil Chanda , Dennis Fancy , >> Denzel Austin >> >> >> Hi Denzel, >> >> Could we grab some time together next week? Feel free to drop a call on >> my calendar on Thursday. >> >> On Thu, Sep 19, 2024 at 6:30=E2=80=AFPM Nick Surface >> wrote: >> >>> Hi Tim, >>> >>> I'm off managing Paid Search and am actually finishing with the Key as >>> of tomorrow. I've CC'd in Denzel from Gale who is actually managing all= the >>> paid search now and he will be able to help you. >>> >>> All the best, >>> >>> Nick >>> >>> On Thu, Sep 19, 2024 at 12:54=E2=80=AFPM Timothy Thomas = wrote: >>> >>>> @Nick Surface Any idea why we're seeing such >>>> a difference in paid traffic across these two sites? >>>> >>>> Thanks >>>> Tim >>>> >>>> On Thu, Sep 19, 2024 at 1:49=E2=80=AFPM Phil Chanda >>>> wrote: >>>> >>>>> Below is the breakdown of paid vs organic for all Calgary and Winnipe= g >>>>> pages. Please let me know if you have any questions. >>>>> >>>>> Thanks, >>>>> Phil >>>>> >>>>> [image: Screenshot 2024-09-19 at 1.47.37=E2=80=AFPM.png] >>>>> >>>>> >>>>> On Wed, Sep 18, 2024 at 5:00=E2=80=AFPM Timothy Thomas wrote: >>>>> >>>>>> Hi Phil. >>>>>> >>>>>> Would it be possible to see the traffic data for our Winnipeg >>>>>> location? Perhaps paid a

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