Thanks Emma!
We do not have an HCL in this territory currently and to my knowledge have
only had 2 applicants.
Tim and Emily, what are your thoughts on mailers?
On Thu, Jun 26, 2025 at 6:00 AM Emma Zumsen <emma.zumsen@thekey.com> wrote:
> Morning Audra,
>
> It's always frustrating to hear an old HCL is poaching clients and
> targeting accounts. A quick look at paid media performance in STL has been
> fairly strong for the last ~6 weeks; 19 leads 8 opportunities, so hopefully
> we'll see those continue to move down the funnel.
>
> In terms of additional tactics, off the top of my hear, we could get
> mailers printed to slot into mailboxes in those communities and look into
> some additional video targeting. Is there an HCL in STL currently?
>
> Let me connect with the team to see what's possible.
>
> Thanks,
> Emma
>
> On Wed, Jun 25, 2025 at 5:19 PM Audra Williams <audraw@thekey.com> wrote:
>
>> I spoke with Melissa earlier today, and we’re seeing some erosion in our
>> presence in the St. Louis market. I’m hoping you might be able to offer
>> some insight or support from an organic consumer perspective to help us
>> strengthen our visibility and competitiveness in the area.
>>
>> Katie May, the former HCL for TheKey, has joined Compassionate Care STL,
>> a local competitor, and is actively targeting several of our key accounts,
>> including:
>>
>> -
>>
>> McKnight Place / The Gatesworth
>> -
>>
>> Town and Country
>> -
>>
>> Brookdale (Creve Coeur and West locations)
>> -
>>
>> St. Luke’s
>> -
>>
>> The Rehab Institute of St. Louis *(notably, their COO is a part-owner
>> of Compassionate Care STL)*
>>
>> All of these facilities are located in affluent areas, and the competitor
>> is positioning themselves aggressively. They exclusively hire CNAs, pay
>> $22–$26/hr, require embroidered scrubs, and are now offering concierge
>> nursing services as part of their model.
>>
>> Any guidance or strategies you can share to help us boost our presence
>> and regain traction would be greatly appreciated.
>>
>> Tim and Emily, please add anything that I may have missed!
>> Best,
>>
>> --
>>
>> *Audra N. Williams*
>>
>> Director, Divisional Operations | TheKey
>>
>> Mobile: 425.757.7027
>>
>> <http://www.thekey.com>
>>
>>
--
*Audra N. Williams*
Director, Divisional Operations | TheKey
Mobile: 425.757.7027
<http://www.thekey.com>