Re: Direct Mail Copy

From
Megan Heinen <mheinen@thekey.com>
To
Chuck Terlesky <cterlesky@thekey.com>
CC
Timothy Thomas <tt@thekey.com>
Date
Wed, 8 Nov 2023 13:38:47 -0800
Folder
INBOX
--000000000000b226250609aaeb91 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Do you have design specs for the postcard art from the printer? Like with blank space for indicia and addresses identified? On Wed, Nov 8, 2023 at 1:36=E2=80=AFPM Megan Heinen wr= ote: > Yep, waiting on the # and URL. I will take a stab at design for now! Than= k > you! > > On Wed, Nov 8, 2023 at 1:33=E2=80=AFPM Chuck Terlesky > wrote: > >> I think the edits you made are perfect. I would just adjust the statemen= t >> in the last line. >> >> On Wed, Nov 8, 2023 at 2:17=E2=80=AFPM Megan Heinen = wrote: >> >>> I made a bunch of edits. Can you please take a look and let me know if >>> you think I cut anything too essential. Please note that a lot of this >>> detail will be included on the landing page. >>> >>> >>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1= Z3vZYpWg/edit >>> >>> On Wed, Nov 8, 2023 at 1:11=E2=80=AFPM Megan Heinen wrote: >>> >>>> Okay let's try it! And if we get traction, we can think about other >>>> versions. >>>> >>>> On Wed, Nov 8, 2023 at 1:07=E2=80=AFPM Chuck Terlesky >>>> wrote: >>>> >>>>> The cost of delivering a postcard to me makes more sense. Once we go >>>>> over the postcard size, it gets much more expensive. I like the idea,= so >>>>> I'm hopeful the postcard will bring in some extra clients to justify = a >>>>> bigger budget=E2=80=94just my two cents. >>>>> >>>>> On Wed, Nov 8, 2023 at 1:57=E2=80=AFPM Megan Heinen >>>>> wrote: >>>>> >>>>>> Question. As I am in here editing, do you think a postcard makes >>>>>> sense - or a more formal form letter? We don't want to do anything f= ishy, >>>>>> but I wonder if a letter will allow us to put more detail, but also = give >>>>>> the impression we are more of an official solution. What do you thin= k? >>>>>> >>>>>> On Wed, Nov 8, 2023 at 10:36=E2=80=AFAM Timothy Thomas wrote: >>>>>> >>>>>>> Sounds good, thank you. >>>>>>> >>>>>>> On Wed, Nov 8, 2023 at 12:59=E2=80=AFPM Megan Heinen >>>>>>> wrote: >>>>>>> >>>>>>>> This is really good and I have a few suggestions. This copy is >>>>>>>> probably better suited for the landing page, as it's simply TOO mu= ch for a >>>>>>>> direct mail piece. Let take a stab and get back to you guys. >>>>>>>> >>>>>>>> On Tue, Nov 7, 2023 at 8:36=E2=80=AFAM Timothy Thomas >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Hi Megan, >>>>>>>>> >>>>>>>>> Chuck and I polished the direct mail piece copy, take a look >>>>>>>>> and let me know what you think - >>>>>>>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU= 4ulGf1Z3vZYpWg/edit?usp=3Dsharing >>>>>>>>> >>>>>>>>> Thanks! >>>>>>>>> >>>>>>>>> -- >>>>>>>>> Tim Thomas >>>>>>>>> Head of Canada Division >>>>>>>>> *Please note my email has changed:* >>>>>>>>> tt@TheKey.com >>>>>>>>> (514) 591-9387 >>>>>>>>> TheKey.ca >>>>>>>>> [image: TheKey] >>>>>>>>> >>>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Tim Thomas >>>>>>> Head of Canada Division >>>>>>> *Please note my email h

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