Re: Mavencare Google AdWords

From
Matt Neal <mneal@thekey.com>
To
Audra Williams <audraw@thekey.com>
CC
Kimberly Guerci <kguerci@thekey.com>, Angie Markwell <angie.markwell@thekey.com>, Timothy Thomas <tt@homecareassistance.com>, Lisa Larson <llarson@thekey.com>, Lucas Motro <lmotro@thekey.com>, Matt Neal <mneal@thekey.com>
Date
Thu, 24 Mar 2022 10:23:02 -0700
Folder
INBOX
--000000000000c0cfd105dafa1942 Content-Type: text/plain; charset="UTF-8" Audra is the weekly bsg tracker up-to-date. If so, I'm seeing the business having come over strong relative to business case but a dip in the last week in both Toronto and NY. Is this consumer advertising the issue / is it likely just a one week blip? NY starts look weak ... On Thu, Mar 24, 2022 at 10:05 AM Audra Williams wrote: > Hi Kim and Angie! > > We have not had Google AdWords running since 3/14, but everything seems to > be corrected and they are now up and running for both Mavencare locations > as of yesterday! Toronto has not seen a decline in lead volume, but NY did > see a decline from week of 3/7 (44 leads) to week of 3/14 (28 leads). > > I have set a $3k budget for TO and a $10K budget for NY with the advice of > Alexa and our consultant. This combined is under our total marketing > budget. We will reevaluate in 2 weeks. > > Important to mention again that we canceled the CareInHomes as well. > > Please let me know if I need to pivot in another direction. > > Best, > > -- > Audra Williams > Director of Business Support > *Please note my email has changed:* > audraw@TheKey.com > (425) 757-7027 > TheKey.com > [image: TheKey] > --000000000000c0cfd105dafa1942 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Audra is the weekly bsg tracker up-to-date.=C2=A0 If so, I= &#39;m seeing the business having come over strong relative to business cas= e but a dip in the last week in both Toronto and NY.=C2=A0 Is this consumer= advertising the issue / is it likely just a one week blip?=C2=A0 NY starts= look weak ... On Thu, Mar 24, 2022 at 10:05 AM Audra Williams &lt; audraw@thekey.com &gt; wrote: Hi Kim and Angie= ! We have not had Google AdWords running since 3/14, but everything=C2= =A0seems to be corrected and they are now up and running for both Mavencare= locations as of yesterday!=C2=A0 Toronto=C2=A0has not seen a decline in le= ad volume, but NY did see a decline from week of 3/7 (44 leads) to week of = 3/14 (28 leads).=C2=A0 =C2=A0=C2=A0 I have set a $3k budget for TO and a= $10K budget for NY with the advice of Alexa and our consultant.=C2=A0 This= combined is under our total marketing budget.=C2=A0 We will reevaluate in = 2 weeks. Important=C2=A0to mention again that we canceled the CareInHome= s as well. =C2=A0=C2= =A0 Please let me know if I need to pivot in another direction. Best, -- Audra Williams Director of Business Support Please note= my email has changed: audraw@T

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