--0000000000000e07920614473759 Content-Type: multipart/alternative; boundary="0000000000000e07910614473758" --0000000000000e07910614473758 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Pls do. Monday I'm not available ET: 11-11.30 and 12.30 -2. I'm checking out for the weekend. It's 5 o'clock somewhere. Enjoy all that fresh powder! Ray On Fri, Mar 22, 2024 at 6:17=E2=80=AFPM Chuck Terlesky wrote: > All good questions - let's get another meeting set for next week. Let me > know if you would like me to set something up for Monday/Tuesday. > > Thanks, > Chuck > > On Fri, Mar 22, 2024 at 3:58=E2=80=AFPM Ray Smale = wrote: > >> Thanks Chuck. >> This guy cracks me up. >> I want to take out evenings and see what that does to the rates and if >> they want to be ridiculous I'm willing to give on some of that morning >> drive which is premium priced. >> The second question - in order to inform the above is: what's the mutual >> exclusivity in those dayparts - in other words does someone who listens = in >> the morning NOT listen at other times - in which case, he's (inadvertent= ly) >> right, we need to cast a wide net. But if we can get to a high percentag= e >> of our target in fewer days parts, then we're better off hitting that gr= oup >> with ads more often than a slightly wider group with a lot fewer ads. >> On that note, the third question is - what's our planned frequency >> against that target. If we don't have enough ads we won't make an impact= . >> If you want I can get with him next week. >> Ray >> >> On Fri, Mar 22, 2024 at 5:09=E2=80=AFPM Chuck Terlesky >> wrote: >> >>> Hi Ray and Tim, >>> >>> Please see the number of +65 listeners on the radio during the drive >>> times. >>> >>> Chuck >>> >>> ---------- Forwarded message --------- >>> From: Leon Tansey >>> Date: Fri, Mar 22, 2024 at 2:53=E2=80=AFPM >>> Subject: Seniors Listening to CityNews 660 >>> To: cterlesky@thekey.com >>> >>> >>> Hi Chuck, I ran these numbers for you on when seniors listening to >>> CityNews 660. We can=E2=80=99t pull 75+, but I can pull 65+. Here= =E2=80=99s how many >>> people we reach in each daypart during the course of the week: >>> >>> >>> >>> 1. Middays (10am-3pm): 25,954 >>> 2. Afternoon Drive (3pm-8pm): 23,038 >>> 3. Morning Drive (5am-10am): 19,759 >>> 4. Evenings (8pm-1am): 15,667 >>> >>> >>> >>> Not enough difference to zero in on any one day-part (or narrowing the >>> hours within)=E2=80=A6and cranking your rates. I would not advise tha= t at all. >>> Call me with any questions. >>> >>> >>> >>> I believe your revised script is almost completed. I will send in a >>> separate email as soon as I have it. Still working on an answer for th= e >>> digital question/option. >>> >>> >>> >>> Thanks, have a good weekend! >>> >>> >>> >>> *Leon Tansey* >>> *Account Manager, Media Business Unit* >>> Rogers Sports & Media >>> 535 - 7th Avenue SW Calgary, Alberta T2P 0Y4 >>> *e* leon.tansey@rci.rogers.com >>> *m* 403.818.1304 >>> *o