Fwd: PLEASE HOLD OFF ON PRINTING re: need additional logo design.... Re: Ad Request Form Submitted - Montreal Five-Fold - Tue Feb 4, 2020 07:54:31am

--0000000000004ab6a0059e528b69 Content-Type: multipart/alternative; boundary="0000000000004ab69f059e528b68" --0000000000004ab69f059e528b68 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable separate brochures? Sandra Daoust *Directrice des Op=C3=A9rations **| **Operations Manager * Tel: 514.907.5065 | Fax: 514.221.4265 sdaoust@homecareassistance.com| Homecareassistancemontreal.ca ---------- Forwarded message --------- From: Barbara Schuh Date: Tue, Feb 11, 2020 at 3:04 PM Subject: Re: PLEASE HOLD OFF ON PRINTING re: need additional logo design.... Re: Ad Request Form Submitted - Montreal Five-Fold - Tue Feb 4, 2020 07:54:31am To: Linda Jacobson Cc: Greg Goff , Heidi Pope , James Patchett , Sandra Daoust , Tim Thomas , Timothy Thomas Hi I concur with Tim and would suggest separate brochures. Best, Barbara On Tue, Feb 11, 2020 at 2:56 PM Linda Jacobson wrote: > Hi Timothy. > > Forwarding your perspectives to our strategic brand marketing > decision-makers, Greg Goff and Barbara Schuh. > > CC:ing Heidi to implement the latest round of text corrections on the > artwork. > > thanks, > Linda > > > Linda Jacobson > Director of Marketing & Communications - Franchise > Home Care Assistance of San Francisco > Direct: 415-535-2181 > 221 Main Street, Suite 520 > > San Francisco, CA 94105 > > homecareassistance.com > --- > Read Our Testimonials > Join Our Newsletter > > We Are Hiring! > > Champions of Longevity > > > On Tue, Feb 11, 2020 at 11:38 AM Tim Thomas tthomas@homecareassistance.com> wrote: > >> Hello Linda, >> >> This is Timothy=E2=80=99s father. I wanted to give you my perspective o= n some of >> the suggested changes to this brochure. >> >> We would never use both the English and French logo=E2=80=99s on a unili= ngual >> marketing piece which technically this bi-fold brochure is. Since there >> are separate English and French sides, only the one language specific lo= go >> is necessary. In fact having both, ends up reducing their size and >> therefore the overall brand prominence as a result. Incidentally, we ha= ve >> many stand alone English and French brochures and marketing pieces and w= e >> have no plans to start including side-by-side English and French logos. >> Having said that, it would be appropriate to do so when we have a biling= ual >> piece where both languages appear on a one-page flyer for example. >> >> There are a few other small corrections; >> >> English side: >> 1st panel: The website address should be the English one=E2=80=A6. >> HomeCareAssistanceMontreal.ca >> 2nd panel: Second paragraph=E2=80=A6Balanced Care Method should have a T= M like in >> the first paragraph >> 2nd panel: Last word on the page =E2=80=9CEarth=E2=80=9D=E2=80=A6don=E2= =80=99t think it needs a capital >> =E2=80=9CE=E2=80=99 >> 4th panel: First paragraph, second to last line=E2=80=A6wellbeing should= be >> hyphenated=E2=80=A6well-being >> >> French side: >> 1st panel: The website address should read=E2=80=A6MontrealSoi