Re: B2B Details for Paid Targeting

From
Emma Zumsen <emma.zumsen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Earl Blair <earl.blair@thekey.com>, Vanessa Treadwell <vtreadwell@thekey.com>, Jennifer Geist <jennifer.geist@thekey.com>, Ashley Mirone <amirone@thekey.com>, BethAnn Rosario <bethann.rosario@thekey.com>, Melissa Reyes <melissa.reyes@thekey.com>, Jessica Thomas <jessica.thomas@thekey.com>, Greg Jones <greg.jones@thekey.com>, Lisa Fett <lisa.fett@thekey.com>, Katy Kessler <katy.kessler@thekey.com>
Date
Wed, 29 Jan 2025 13:54:29 -0600
Folder
INBOX
--0000000000001db430062cddaeab Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Awesome. Thanks, Tim! On Wed, Jan 29, 2025 at 12:55=E2=80=AFPM Timothy Thomas wro= te: > Hi Emma, > > Milwaukee is my priority and the accounts we would like to target are: > > 1. Ascension Columbia St. Mary=E2=80=99s Hospital Milwaukee > 2. Froedtert Hospital & Medical College of Wisconsin > 3. Mayfair Mall & The Corners of Brookfield > 4. Aurora Ozaukee Hospital > > If there are opportunities to target around these SLCs that might also be > interesting. > > 1. St Johns on the Lake > 2. St. Camillus > 3. Fairway Knoll > > Thanks > Tim > > On Tue, Jan 28, 2025 at 5:22=E2=80=AFPM Emma Zumsen > wrote: > >> Hello Folks, >> >> Greg, Lisa, and I are working on some tests for new tactics and want to >> point those dollars towards the markets that need it most. One of the ar= eas >> we're exploring is B2B; particularly in PNW, Midwest, Bay area, and >> Sarasota. >> >> There are some details we need from you all to inform where and how we >> best activate those dollars and sites. >> >> @Timothy Thomas - which site in Midwest is highest prio? >> @Jennifer Geist Can you confirm that >> Seattle is prio? >> >> All: >> Can you let us know which large accounts or areas of town we should >> consider for doing some digital out of home >> (thin= k >> hospital campuses, VA, etc) >> >> Please share links to any LinkedIn posts you've shared recently that hav= e >> generated activity for you (we're looking at performance metrics on the >> back-end but I know activity often happens offline). >> >> As the plan comes together we will share more details but this will be >> very helpful for us as we explore options. >> >> Of course, should you have questions, don't hesitate to reach out to thi= s >> crew. >> >> Emma, Greg, and Lisa >> >> >> >> >> *Emma Zumsen* >> SVP Consumer Growth & Marketing | *TheKey* >> Mobile: 612.387.8802 >> [image: TheKey] >> > --0000000000001db430062cddaeab Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Awesome. Thanks, Tim! On Wed, Jan 29,= 2025 at 12:55=E2=80=AFPM Timothy Thomas &lt; tt@thekey.com &gt; wrote: Hi Emma, Milwaukee is my priority and the accounts we would like to target ar= e: 1. Ascension Columbia St. Mary=E2=80=99s Hospit= al Milwaukee 2. Froedtert Hospital &amp; Medical College of Wisconsin 3. Mayfair Mall &amp; The Corners of Brookfield 4. Aurora Ozaukee Hospi= tal If there are opportunities to target aroun= d these SLCs that might also be interesting. 1. St= Johns on the Lake 2. St. Camillus 3. Fairway Knoll Thanks Tim On Tue, Jan 28, 2025 at 5:22= =E2=80=AFPM Emma Zumsen &lt; emma.zumsen@thekey.com &gt; wrote: Hello Folks, = Greg, Lisa, and I are working on some tests for new tac= tics and want to point those dollars towards the markets that need it most.= One of the areas we&#39;re exploring is B2B; particularly in PNW, Midwest,= Bay area, and Sarasota.=C2=A0 There are som

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