--0000000000003c4ff106185a9676 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello sir, I think this is a strategic miss. We are asking folks to invite us into their homes and the best we can say that they will get out of it: '*possibly* tip and tricks for...' The frame for this visit should be turned 180 degrees IMO. It should be a marketing tool (beyond just us telling them about us), and more than a data extraction exercise for us. People should be clamoring for this visit. People should be getting a lot more from it than just learning about us. There should be a list of things that the prospect gets - whether or not they become a customer. That frame allows us to consider what value we're bringing to them in their journey. I realize we are not diagnostic experts but there could be something for the family like: Your loved one is solid on mental agility, low on physical strength, high on social engagement, bla bla [The 'low' 'high' etc doesn't need to be seriously scientific IMO - otherwise presumably someone will block it as too dangerous I imagine. The scale could be: good, great, opportunities.] Based on that... here are strength exercises you can give them/do with them (these are the kinds of things our caregiving will do with them), so on and so forth. I think the decision to start health care is a BIG one. The decision to have someone come to your home should not be that BIG decision - it should be a LITTLE decision. And it should be an EASY and ENTICING decision. That way more people do that, that way more people are in our lane and more people are becoming customers. Thanks for listening :-) Ray ---------- Forwarded message --------- From: Sharon Speirs Date: Mon, May 13, 2024 at 2:30=E2=80=AFPM Subject: Fwd: Direct mail To: Ray Smale , Timothy Thomas Sharon, Speirs General Manager Vancouver, BC Office: 778.279.3634 sspeirs@thekey.com TheKey.ca [image: TheKey] ---------- Forwarded message --------- From: Ray Smale Date: Mon, May 13, 2024 at 11:07=E2=80=AFAM Subject: Re: Direct mail To: Sharon Speirs Cc: Timothy Thomas Thanks Sharon. Helpful. The narrower piece I need to zone in on right now is the in-home assessment= . Is there anything the customer gets out of that visit/time? they know who we are as a company, an understanding what care could look like, personal meeting with the case manager who could be the liason for the family between loved one and caregiver ie they have the opportunity to meet the person overseeing the care Anything that helps them understand where they are at on any particular aspects of the balanced care spectrum.- Alll assesments are performed by either an LPN or case manager with in depth knowledge of various diseases that afflict seniors Anything they learn from that visit? possibly tip and tricks for helping to deal with various aspects of someone living with dementia Any guidance they receive? How to navigate the BC health system, long term care etc, best type of sch