Re: Canada Web Forms - Google Paid Search - Calgary

From
Chuck Terlesky <cterlesky@thekey.com>
To
Emma Zumsen <emma.zumsen@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Greg Jones <greg.jones@thekey.com>
Date
Tue, 3 Dec 2024 11:54:11 -0700
Folder
INBOX
--000000000000d449000628623122 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Emma, I wanted to follow up on my previous inquiry and share an update from our end. Over the past 18 days, we=E2=80=99ve received just one web lead, and o= ur pipeline has nearly dried up. I was wondering if you and Greg have had a chance to look into the Canadian market, particularly Calgary. I understand there could be budgetary considerations impacting results, but with December now underway, we haven=E2=80=99t seen a significant change in performance. Please let me know if there=E2=80=99s anything I can assist wi= th to help drive progress or improve our current trajectory. Looking forward to hearing your thoughts. Regards, Chuck On Wed, Nov 27, 2024 at 4:03=E2=80=AFPM Chuck Terlesky wrote: > Sounds great, thanks for the update! Have a great holiday, and happy > Thanksgiving. > > Regards, > Chuck > > On Wed, Nov 27, 2024 at 3:33=E2=80=AFPM Emma Zumsen > wrote: > >> Hey Chuck, >> >> Thanks for reaching out. I've shared the details with the agency and >> they're going to dig in. I'll share what they come back with. Greg and I >> are out for the remainder of the week for the Thanksgiving Holiday but I= 'll >> monitor emails and be sure to pass along anything I get. >> >> Thanks, >> Emma >> >> On Wed, Nov 27, 2024 at 4:40=E2=80=AFPM Chuck Terlesky >> wrote: >> >>> Hi Emma, >>> >>> Tim suggested I reach out to you regarding a concerning trend we=E2=80= =99re >>> experiencing with our web leads. Across all our Canadian locations, the= GMs >>> have reported a significant decline in web leads, which has deviated fr= om >>> our usual patterns. >>> >>> At our location specifically, we typically receive 3=E2=80=937 leads pe= r week. >>> However, we have not received a single web lead in the past 12 days. Th= is >>> trend appears consistent across all locations, including Toronto, Winni= peg, >>> Vancouver and Calgary. >>> >>> This drop is particularly alarming as it coincides with a period when w= e >>> historically see an uptick in activity. So far this month, we have rece= ived >>> only seven leads in total, which is a notable deviation from our norms = and >>> raises concerns about our paid search performance. >>> >>> I am bringing this to your attention in case it warrants further >>> investigation or adjustments to the current strategy. Please let me kno= w if >>> you can provide any insight into this trend or if additional informatio= n >>> from my end would be helpful. >>> >>> Thank you for your support, and I look forward to hearing from you. >>> >>> Regards, >>> >>> Chuck >>> -- >>> Chuck Terlesky B.A., CCPE >>> General Manager >>> Winnipeg and Calgary >>> >>> Calgary: 403-301-3777 >>> Winnipeg: 204-489-6000 >>> >>> TheKey.ca >>> >>> [image: TheKey] >>> >>> > > -- > Chuck Terlesky B.A., CCPE > General Manager > Winnipeg and Calgary > > Calgary: 403-301-3777 > Winnipeg: 204-489-6000 > > TheKey.ca > > [image: TheKey] > > --=20 

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