--000000000000e788ab0612ec867b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Cheryl, Thank you, I appreciate that! For Toronto, we are currently capturing about 30% impression share. Meaning we're showing up for about 30% of the searches we're eligible for (based on that keyword list I sent over separately). While there is a lot of room to grow, we need to make sure the money we spend will drive SOC with the goal of hitting a 4:1 anticipated lifetime value to cost per start of care ratio. That means our cost per SOC needs to be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on our existing spend. In February, so far Toronto has 9 opportunities, 4 of them are still open and 5 closed before assessment. They do not have any SOC. But 8 leads are still open and could move forward. Waterloo has 2 opportunities, both of which are also still open. No SOC yet. What would be helpful is if you could fill out columns G and H this documen= t with if the open leads/opportunities will move forward and if they will not or have closed, why they did not move forward. Then we can see if there are any common themes that we can address within the campaigns. We should see how March does for Toronto and Waterloo before making any dramatic changes. One other benefit of Waterloo is that it's on TheKey.ca as of February. Now that it has had time to ramp up, I'd like to see if it does well with the new landing page. While January and February did not have any SOC from Waterloo, there were 4 SOC generated in December from that campaign (three of which have the Google referral source still and one has client referral listed). If Toronto can get 3+ SOC in February and/or March, it would make sense to increase the budget in that market. Sincerely, On Fri, Mar 1, 2024 at 8:48=E2=80=AFAM Cheryl Cartwright wrote: > Hi Everyone, > > Firstly, I just wanted to thank you for your time the other day. I found > the meeting very helpful. Alexa, I hope you know how much I respect what > you do and how you are trying to help us capture business here in Ontario= . > > I was hoping to understand what percentage of the market share we are > currently capturing in Toronto? I really do think it would be beneficial = to > shift some of the spending from Waterloo to the much larger market in > Toronto and see how much more we can capture there without saturation. > > Tim, anything you specifically want to know that could help us decide > monetary allocation? > > Thanks again to you both Alexa and Megan. > > Cheryl > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com TheKey.com [image: TheKey] --000000000000e788ab0612ec867b Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Cheryl, Thank you, I appreciate that= ! For Toronto, we are currently capturing about 30= % impression share. Meaning we're showing up for about 30% of the sear