--000000000000ab66ec0613a0c23e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Cheryl, Following up here - we have decided to move the Waterloo budget to Toronto. The reasoning for this is: 1. The Waterloo team isn't staffed to handle in person assessments while Toronto is 2. While we were seeing SOC, overall, the type of client you'd like to get generally lives in the Toronto area vs Waterloo It will still be helpful for you to fill out that document I gave you so we can review what optimizations we should make to the Toronto campaign. As we shift more budget there, it will actually be even more helpful, so that we know we're spending it in the right places. Will you have time to complete that this week or early next week, please? Sincerely, On Tue, Mar 5, 2024 at 8:42=E2=80=AFAM Alexa Graziani wrote: > Hi Cheryl, > > Thank you, I appreciate that! > > For Toronto, we are currently capturing about 30% impression share. > Meaning we're showing up for about 30% of the searches we're eligible for > (based on that keyword list I sent over separately). > > While there is a lot of room to grow, we need to make sure the money we > spend will drive SOC with the goal of hitting a 4:1 anticipated lifetime > value to cost per start of care ratio. That means our cost per SOC needs = to > be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on our > existing spend. > > In February, so far Toronto has 9 opportunities, 4 of them are still open > and 5 closed before assessment. They do not have any SOC. But 8 leads are > still open and could move forward. > Waterloo has 2 opportunities, both of which are also still open. No SOC > yet. > > What would be helpful is if you could fill out columns G and H this > document > > with if the open leads/opportunities will move forward and if they will n= ot > or have closed, why they did not move forward. Then we can see if there a= re > any common themes that we can address within the campaigns. > > We should see how March does for Toronto and Waterloo before making any > dramatic changes. One other benefit of Waterloo is that it's on TheKey.ca > as of February. Now that it has had time to ramp up, I'd like to see if i= t > does well with the new landing page. While January and February did not > have any SOC from Waterloo, there were 4 SOC generated in December from > that campaign (three of which have the Google referral source still and o= ne > has client referral listed). > > If Toronto can get 3+ SOC in February and/or March, it would make sense t= o > increase the budget in that market. > > Sincerely, > > On Fri, Mar 1, 2024 at 8:48=E2=80=AFAM Cheryl Cartwright > wrote: > >> Hi Everyone, >> >> Firstly, I just wanted to thank you for your time the other day. I found >> the meeting very helpful. Alexa, I hope you know how much I respect what >> you do and how you are trying to help us capture business here in Ontari= o. >> >> I was hoping to understand what percentage