--0000000000000e61a10611e6e828 Content-Type: multipart/alternative; boundary="0000000000000e619f0611e6e827" --0000000000000e619f0611e6e827 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, You, Megan, Chad, Caroline, and I will also meet tomorrow to talk about Canada PPC as a whole so we can go over high-level information and questions then. Here's the data for that call for reference as well (shared in the Jan review email). The high-level takeaway from last month is that top-of-funnel numbers remained stable in Jan compared to Dec but down-funnel conversion declined, meaning we had lower SOC in Jan than Dec. Hopefully, a few of those clients will be longer tail SOC and still start with us. Ideally, the down-funnel conversion improves in February so that we can make the most of the increase in leads/opportunities we're seeing in February. Let me know if there's anything you want to connect on before our call tomorrow. Sincerely, On Wed, Feb 21, 2024 at 8:30=E2=80=AFAM Alexa Graziani wrote: > Hi Tim, > > Sure thing! I'll find some time for us to connect early next week. > > In general, February seems to be a strong month for leads and > opportunities across the board but especially in Toronto: > > [image: image.png] > [image: image.png] > > In fact, Toronto already has more leads and opportunities than it did for > all of January. We even have a 5 percentage point better > lead-to-opportunity conversion rate. Therefore, assuming the down-funnel > conversion rates remained stable, I would expect to see more SOC this mon= th > than last month. Last month was already strong with two SOC from paid > (though we'd like to get at least 3 from the Toronto market each month > given the amount we're spending). > > January data is here for comparison: > [image: image.png] > > However, the leads haven't made it to assessment yet this month for some > reason. Something you and Cheryl could do before the call to help our > discussion is to look through all the leads and opportunities from paid a= nd > provide an extra layer of insight into why they aren't moving forward or > which ones should move forward over time (click on the word Toronto in th= is > report > to > filter down to just those leads). > > I will outline more about the overall strategy for our meeting. > > Sincerely, > > On Wed, Feb 21, 2024 at 7:09=E2=80=AFAM Timothy Thomas wr= ote: > >> Hi Alexa, >> >> Could we schedule a brief call to review our strategy in greater Toronto= ? >> Cheryl and I need to drive more starts and we're not seeing the results = we >> need. If we can't turn this around we have to look at other avenues to >> direct our spend. >> >> Thanks! >> Tim >> >> -- >> Tim Thomas >> Head of Canada Division >> *Please note my email has changed:* >> tt@TheKey.com >> (514) 591-9387 >> TheKey.ca >> [image: TheKey] >> > > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thek