Re: Greater Toronto Adwords Strategy

--00000000000071167a0611e6da8c Content-Type: multipart/alternative; boundary="0000000000007116790611e6da8b" --0000000000007116790611e6da8b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Sure thing! I'll find some time for us to connect early next week. In general, February seems to be a strong month for leads and opportunities across the board but especially in Toronto: [image: image.png] [image: image.png] In fact, Toronto already has more leads and opportunities than it did for all of January. We even have a 5 percentage point better lead-to-opportunity conversion rate. Therefore, assuming the down-funnel conversion rates remained stable, I would expect to see more SOC this month than last month. Last month was already strong with two SOC from paid (though we'd like to get at least 3 from the Toronto market each month given the amount we're spending). January data is here for comparison: [image: image.png] However, the leads haven't made it to assessment yet this month for some reason. Something you and Cheryl could do before the call to help our discussion is to look through all the leads and opportunities from paid and provide an extra layer of insight into why they aren't moving forward or which ones should move forward over time (click on the word Toronto in this report to filter down to just those leads). I will outline more about the overall strategy for our meeting. Sincerely, On Wed, Feb 21, 2024 at 7:09=E2=80=AFAM Timothy Thomas wrot= e: > Hi Alexa, > > Could we schedule a brief call to review our strategy in greater Toronto? > Cheryl and I need to drive more starts and we're not seeing the results w= e > need. If we can't turn this around we have to look at other avenues to > direct our spend. > > Thanks! > Tim > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.ca > [image: TheKey] > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com TheKey.com [image: TheKey] --0000000000007116790611e6da8b Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Sure thing! I'll find some = time for us to connect=C2=A0early next week. In ge= neral, February seems to be a strong month for leads and opportunities acro= ss the board but especially=C2=A0in Toronto: In fact, Toronto already has more leads and opportunities=C2=A0th= an it did for all of January. We even have a 5 percentage point better lead= -to-opportunity conversion rate. Therefore, assuming the down-funnel conver= sion rates remained stable, I would expect to see more SOC this month than = last month. Last month was already=C2=A0strong with two SOC from paid (thou= gh we'd like to get at least 3 from the Toronto market each month given= the amount we're spending).=C2=A0 Januar= y data is here for comparison: However, the leads haven't made it to