Re: Greater Toronto Adwords Strategy

Hi Tim,

Sure thing! I'll find some time for us to connect early next week.

In general, February seems to be a strong month for leads and opportunities
across the board but especially in Toronto:

[image: image.png]
[image: image.png]

In fact, Toronto already has more leads and opportunities than it did for
all of January. We even have a 5 percentage point better
lead-to-opportunity conversion rate. Therefore, assuming the down-funnel
conversion rates remained stable, I would expect to see more SOC this month
than last month. Last month was already strong with two SOC from paid
(though we'd like to get at least 3 from the Toronto market each month
given the amount we're spending).

January data is here for comparison:
[image: image.png]

However, the leads haven't made it to assessment yet this month for some
reason. Something you and Cheryl could do before the call to help our
discussion is to look through all the leads and opportunities from paid and
provide an extra layer of insight into why they aren't moving forward or
which ones should move forward over time (click on the word Toronto in this
report
<https://tableauserver.hcaanalytics.com/#/views/Marketingattr_16788245489280/CampaignLocationFunnel?:iid=1>to
filter down to just those leads).

I will outline more about the overall strategy for our meeting.

Sincerely,

On Wed, Feb 21, 2024 at 7:09 AM Timothy Thomas <tt@thekey.com> wrote:

> Hi Alexa,
>
> Could we schedule a brief call to review our strategy in greater Toronto?
> Cheryl and I need to drive more starts and we're not seeing the results we
> need. If we can't turn this around we have to look at other avenues to
> direct our spend.
>
> Thanks!
> Tim
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <tt@thekey.com>
> (514) 591-9387
> TheKey.ca <https://www.thekey.ca/>
> [image: TheKey] <https://www.thekey.com/>
>


-- 
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>

TheKey.com <https://www.thekey.com/>
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