--0000000000004c8e4705ee1a1cde Content-Type: text/plain; charset="UTF-8" Hi Steve, Yes, they would function completely as TheKey formerly Home Care Assistance, like our US market (but with nuances to fit the Canadian market). It would not be brand new though because we are taking the US structure and then modifying it for Canada. There will be a TheKey.ca site that mirrors the US site with Canadian updates like postal codes, new content, etc. They will be using the US collateral that is updated to reflect Canadian needs and French versions for Montreal. Sincerely, On Tue, Nov 22, 2022 at 10:19 AM Steve Koyanagi wrote: > Hi team, > > I think what would also be helpful is if you can define all aspects of the > rebrand and what it exactly includes. My assumption is that it includes > the new website, all new collateral,etc.? > > Let me know and then we can connect after the holiday. Thanks. > > > On Mon, Nov 21, 2022 at 11:30 AM Alexa Graziani > wrote: > >> Hi Steve, >> >> I'd like to set up a meeting with you and whoever else from legal is >> needed for after the Thanksgiving holiday to align on the legal aspects of >> rebranding in Quebec. >> >> From speaking to Tim, I understand that as long as our trademark is filed >> by June 2025 then we can operate as TheKey in the region. If we can't hit >> that timeline we aren't legally allowed to show an English word on a sign. >> >> Tim and I are aligned that using "TheKey" in English and then the French >> version of "Formerly Home Care Assistance" would make the most business >> sense for the market if we're legally allowed to do so. (Though Michelle, >> we can revisit this discussion together on the branding side of things.) >> >> Ultimately, we need to know whether we will be publishing Quebec as a >> traditional office, or if there are branding/legal nuances that must be >> handled for this office. >> >> Any thoughts or questions around this before I set up a call? >> >> Sincerely, >> >> -- >> Alexa Graziani >> Senior Marketing Manager - Consumer Growth >> * Please note my email has changed: * >> agraziani@thekey.com >> (650) 416-1538 Ext. 181538 >> TheKey.com >> [image: TheKey] >> > -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --0000000000004c8e4705ee1a1cde Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Steve, Yes, they would function comp= letely as TheKey formerly Home Care Assistance, like our US market (but wit= h nuances to fit the Canadian market). It would no= t be brand new though because we are taking the US structure and then modif= ying it for Canada. There will be a TheKey.ca site that mirrors the US site= with Canadian updates like postal codes, new content, etc. They will be us= ing the US collateral=C2=A0that is updated to reflect=C2=A0Canadian needs a= nd French versions for Montreal. Sincerely,=C2=A0 On Tue, Nov 22