Re: New Conversion Actions to Track Salesforce Status of Montreal Leads from PPC

--000000000000fd1d7006039c2907 Content-Type: multipart/alternative; boundary="000000000000fd1d6d06039c2906" --000000000000fd1d6d06039c2906 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Alexa, I was under the impression that your team would import those conversions into my ad platform as I don't have access to the Salesforce platform or the "Tableau" that you refer to. See the screenshot below when I try to import: [image: image.png] [image: image.png] Let me know if I am not understanding correctly! Louise 613.228.2028 | 20eight.ca | Louise@20eight.ca On Wed, Aug 16, 2023 at 3:38=E2=80=AFPM Alexa Graziani wrote: > My goal is for them to have the files ready next Tuesday and then finaliz= e > the next steps. So hopefully end of next week. > > On Wed, Aug 16, 2023 at 12:05=E2=80=AFPM Louise Scanlan wrote: > >> Perfect. Do you know when your team will be importing those goals to the >> Google Platform? >> >> >> >> >> >> >> 613.228.2028 | 20eight.ca | Louise@20eight.ca >> >> >> On Wed, Aug 16, 2023 at 2:59=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Here is the increased conversion info: >>> >>> I will work on our side to get values for leads and opportunities since >>> those are what we tend to have the most of in the platform. For now, th= ey >>> can get built out with no values. >>> >>> Bee AS is $750 >>> Cheetah AS is $1,250 >>> Turtle AS and CL is $2,500 >>> Elephant AS and CL is $5,000 >>> Bee CW is $2,500 >>> Cheetah CW is $5,000 >>> Turtle CW is $10,000 >>> Elephant CW is $20,000 >>> >>> We will count every conversion >>> 90 Day click through conversion window >>> Last click attribution >>> >>> Ex: >>> [image: image.png] >>> >>> On Tue, Aug 15, 2023 at 2:20=E2=80=AFPM Louise Scanlan >>> wrote: >>> >>>> Sounds very interesting! Looking forward to discussing it,\. >>>> Louise >>>> >>>> >>>> >>>> >>>> >>>> >>>> 613.228.2028 | 20eight.ca | Louise@20eight.ca >>>> >>>> >>>> On Mon, Aug 14, 2023 at 5:51=E2=80=AFPM Alexa Graziani >>>> wrote: >>>> >>>>> Hi Louise, >>>>> >>>>> There's another tracking/conversion/optimization change that I'd like >>>>> to talk through together on our call this week. >>>>> >>>>> We are working with our data team to create an automatic upload from >>>>> Tabelau into Google Ads that provides conversion information for our >>>>> down-funnel Salesforce information. >>>>> >>>>> This means that Google will be able to track and optimize off of >>>>> primary conversion action for our leads, opportunities, assessments, = and >>>>> converted clients with gclids. >>>>> >>>>> This will artificially increase the number of conversions that we see >>>>> and the conversion rate because it essentially double counts calls an= d >>>>> forms that end up making it into our Salesforce funnel. But it will g= ive >>>>> Google more data on what clicks end up becoming leads and opportuniti= es, >>>>> which should outweigh those cons. >>>>> >>>>> I'm including the conversion actions below and we can discus