Re: New Conversion Actions to Track Salesforce Status of Montreal Leads from PPC

--000000000000cde79006030f71ec Content-Type: multipart/alternative; boundary="000000000000cde78f06030f71eb" --000000000000cde78f06030f71eb Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable My goal is for them to have the files ready next Tuesday and then finalize the next steps. So hopefully end of next week. On Wed, Aug 16, 2023 at 12:05=E2=80=AFPM Louise Scanlan = wrote: > Perfect. Do you know when your team will be importing those goals to the > Google Platform? > > > > > > > 613.228.2028 | 20eight.ca | Louise@20eight.ca > > > On Wed, Aug 16, 2023 at 2:59=E2=80=AFPM Alexa Graziani > wrote: > >> Here is the increased conversion info: >> >> I will work on our side to get values for leads and opportunities since >> those are what we tend to have the most of in the platform. For now, the= y >> can get built out with no values. >> >> Bee AS is $750 >> Cheetah AS is $1,250 >> Turtle AS and CL is $2,500 >> Elephant AS and CL is $5,000 >> Bee CW is $2,500 >> Cheetah CW is $5,000 >> Turtle CW is $10,000 >> Elephant CW is $20,000 >> >> We will count every conversion >> 90 Day click through conversion window >> Last click attribution >> >> Ex: >> [image: image.png] >> >> On Tue, Aug 15, 2023 at 2:20=E2=80=AFPM Louise Scanlan wrote: >> >>> Sounds very interesting! Looking forward to discussing it,\. >>> Louise >>> >>> >>> >>> >>> >>> >>> 613.228.2028 | 20eight.ca | Louise@20eight.ca >>> >>> >>> On Mon, Aug 14, 2023 at 5:51=E2=80=AFPM Alexa Graziani >>> wrote: >>> >>>> Hi Louise, >>>> >>>> There's another tracking/conversion/optimization change that I'd like >>>> to talk through together on our call this week. >>>> >>>> We are working with our data team to create an automatic upload from >>>> Tabelau into Google Ads that provides conversion information for our >>>> down-funnel Salesforce information. >>>> >>>> This means that Google will be able to track and optimize off of >>>> primary conversion action for our leads, opportunities, assessments, a= nd >>>> converted clients with gclids. >>>> >>>> This will artificially increase the number of conversions that we see >>>> and the conversion rate because it essentially double counts calls and >>>> forms that end up making it into our Salesforce funnel. But it will gi= ve >>>> Google more data on what clicks end up becoming leads and opportunitie= s, >>>> which should outweigh those cons. >>>> >>>> I'm including the conversion actions below and we can discuss it more >>>> on Thursday, Thanks! >>>> >>>> *Qualified Lead conversion actions: (technically all sf leads are not >>>> qualified leads but we'd like to match where we have them stored in th= e US >>>> and also they are actual leads that make it into our system)* >>>> All SF Leads >>>> All SF Opportunities >>>> Elephant-CL >>>> Elephant-AS >>>> Turtle-CL >>>> Turtle-AS >>>> Cheetah-CL >>>> Cheetah-AS >>>> Bee-CL >>>> Bee-AS >>>> >>>> *Converted Lead Conversion Actions:* >>>> Elephant-CW >>>> Turtle-CW >>>> Cheetah-CW >>