--00000000000050caed0611e86d4e Content-Type: multipart/alternative; boundary="00000000000050caec0611e86d4d" --00000000000050caec0611e86d4d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable The leads are not great Alexa. The numbers may be there but so many of the calls are not for our services or are out of geographical area. We really need a proper strategy. Google has historically been much for successful than we are seeing right now. I don't know what has changed but the quality of leads is way down. Cheryl On Wed, Feb 21, 2024 at 12:31=E2=80=AFPM Alexa Graziani wrote: > Hi Tim, > > Sure thing! I'll find some time for us to connect early next week. > > In general, February seems to be a strong month for leads and > opportunities across the board but especially in Toronto: > > [image: image.png] > [image: image.png] > > In fact, Toronto already has more leads and opportunities than it did for > all of January. We even have a 5 percentage point better > lead-to-opportunity conversion rate. Therefore, assuming the down-funnel > conversion rates remained stable, I would expect to see more SOC this mon= th > than last month. Last month was already strong with two SOC from paid > (though we'd like to get at least 3 from the Toronto market each month > given the amount we're spending). > > January data is here for comparison: > [image: image.png] > > However, the leads haven't made it to assessment yet this month for some > reason. Something you and Cheryl could do before the call to help our > discussion is to look through all the leads and opportunities from paid a= nd > provide an extra layer of insight into why they aren't moving forward or > which ones should move forward over time (click on the word Toronto in th= is > report > to > filter down to just those leads). > > I will outline more about the overall strategy for our meeting. > > Sincerely, > > On Wed, Feb 21, 2024 at 7:09=E2=80=AFAM Timothy Thomas wr= ote: > >> Hi Alexa, >> >> Could we schedule a brief call to review our strategy in greater Toronto= ? >> Cheryl and I need to drive more starts and we're not seeing the results = we >> need. If we can't turn this around we have to look at other avenues to >> direct our spend. >> >> Thanks! >> Tim >> >> -- >> Tim Thomas >> Head of Canada Division >> *Please note my email has changed:* >> tt@TheKey.com >> (514) 591-9387 >> TheKey.ca >> [image: TheKey] >> > > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > > TheKey.com > [image: TheKey] > --00000000000050caec0611e86d4d Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable The leads are not great Alexa. The numbers may be there bu= t so many of the calls are not for our services or are out of geographical = area.=C2=A0 We really need a proper strategy. Google has= historically been much for successful than we are seeing right now. I don&= #39;t