--000000000000198ca406141bbed4 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Alexa, The spreadsheet doesn't have the postal codes but looking up a few of the unqualified leads they don't appear to be in one area and definitely the areas I saw I would keep. Many times clients tell us we are out to lunch with our prices but that doesn't mean they can't actually afford them. Not interested in our services usually relates to these main things: -Foot care ( a ton of calls about this as it's on Maven Cares site) This really needs to be removed. -Medical equipment or supplies -Free (government funded) home care. This doesn't always mean personal support worker care but can mean Physio or Occupational Therapy -Retirement home Not sure if this is helpful but I suspect we don't use those adwords anyway. Cheryl On Tue, Mar 19, 2024 at 7:49=E2=80=AFPM Alexa Graziani wrote: > Hi Cheryl, > > Two questions stemming from the doc: > > 1) For those listed as financially unqualified - do you think the postal > code they were from would tend to drive unqualified leads (therefore > should get excluded)? > 2) For those "not looking for our services" - can you outline the service= s > they were looking for so I can exclude any keywords along those themes? > > Thank you, > > On Fri, Mar 15, 2024 at 1:43=E2=80=AFPM Alexa Graziani > wrote: > >> Awesome, thank you so much! For those that were financially unqualified, >> would you say that they were located in a postal code you'd assume would >> mostly be financially unqualified or do you think the area would also ha= ve >> financially qualified leads (if you were to get more calls/forms from >> there)? >> >> On Fri, Mar 15, 2024 at 12:10=E2=80=AFPM Cheryl Cartwright > ccartwright@thekey.com> wrote: >> >>> This is now complete. >>> >>> On Thu, Mar 14, 2024 at 5:19=E2=80=AFPM Alexa Graziani >>> wrote: >>> >>>> Thank you so much! >>>> >>>> On Thu, Mar 14, 2024 at 12:02=E2=80=AFPM Cheryl Cartwright >>> ccartwright@thekey.com> wrote: >>>> >>>>> Hi Alexa, >>>>> >>>>> I=E2=80=99m so sorry. Yes of course, me look and get to work on it. >>>>> >>>>> I will have it by tomorrow, Monday latest. >>>>> >>>>> Thanks again, >>>>> >>>>> Cheryl >>>>> >>>>> On Thu, Mar 14, 2024 at 12:44=E2=80=AFPM Alexa Graziani >>>>> wrote: >>>>> >>>>>> Hi Cheryl, >>>>>> >>>>>> Following up here - we have decided to move the Waterloo budget to >>>>>> Toronto. The reasoning for this is: >>>>>> >>>>>> 1. The Waterloo team isn't staffed to handle in person >>>>>> assessments while Toronto is >>>>>> 2. While we were seeing SOC, overall, the type of client you'd >>>>>> like to get generally lives in the Toronto area vs Waterloo >>>>>> >>>>>> >>>>>> It will still be helpful for you to fill out that document I gave yo= u >>>>>> so we can review what optimizations we should make to the Toronto ca= mpaign. >>>>>> As we shift more budget there, it will actually be even more helpful= , so >>>>>> that we know we're spending it