--0000000000000c89f806140b4b3d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Cheryl, Two questions stemming from the doc: 1) For those listed as financially unqualified - do you think the postal code they were from would tend to drive unqualified leads (therefore should get excluded)? 2) For those "not looking for our services" - can you outline the services they were looking for so I can exclude any keywords along those themes? Thank you, On Fri, Mar 15, 2024 at 1:43=E2=80=AFPM Alexa Graziani wrote: > Awesome, thank you so much! For those that were financially unqualified, > would you say that they were located in a postal code you'd assume would > mostly be financially unqualified or do you think the area would also hav= e > financially qualified leads (if you were to get more calls/forms from > there)? > > On Fri, Mar 15, 2024 at 12:10=E2=80=AFPM Cheryl Cartwright > wrote: > >> This is now complete. >> >> On Thu, Mar 14, 2024 at 5:19=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Thank you so much! >>> >>> On Thu, Mar 14, 2024 at 12:02=E2=80=AFPM Cheryl Cartwright >> ccartwright@thekey.com> wrote: >>> >>>> Hi Alexa, >>>> >>>> I=E2=80=99m so sorry. Yes of course, me look and get to work on it. >>>> >>>> I will have it by tomorrow, Monday latest. >>>> >>>> Thanks again, >>>> >>>> Cheryl >>>> >>>> On Thu, Mar 14, 2024 at 12:44=E2=80=AFPM Alexa Graziani >>>> wrote: >>>> >>>>> Hi Cheryl, >>>>> >>>>> Following up here - we have decided to move the Waterloo budget to >>>>> Toronto. The reasoning for this is: >>>>> >>>>> 1. The Waterloo team isn't staffed to handle in person assessments >>>>> while Toronto is >>>>> 2. While we were seeing SOC, overall, the type of client you'd >>>>> like to get generally lives in the Toronto area vs Waterloo >>>>> >>>>> >>>>> It will still be helpful for you to fill out that document I gave you >>>>> so we can review what optimizations we should make to the Toronto cam= paign. >>>>> As we shift more budget there, it will actually be even more helpful,= so >>>>> that we know we're spending it in the right places. Will you have tim= e to >>>>> complete that this week or early next week, please? >>>>> >>>>> Sincerely, >>>>> >>>>> On Tue, Mar 5, 2024 at 8:42=E2=80=AFAM Alexa Graziani >>>>> wrote: >>>>> >>>>>> Hi Cheryl, >>>>>> >>>>>> Thank you, I appreciate that! >>>>>> >>>>>> For Toronto, we are currently capturing about 30% impression share. >>>>>> Meaning we're showing up for about 30% of the searches we're eligibl= e for >>>>>> (based on that keyword list I sent over separately). >>>>>> >>>>>> While there is a lot of room to grow, we need to make sure the money >>>>>> we spend will drive SOC with the goal of hitting a 4:1 anticipated l= ifetime >>>>>> value to cost per start of care ratio. That means our cost per SOC n= eeds to >>>>>> be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on our >>>>>> existing spend. >>>>>> >>>>>> In February, so far Toronto has 9 opportu