--00000000000006f6f70613a38a9d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Alexa, I=E2=80=99m so sorry. Yes of course, me look and get to work on it. I will have it by tomorrow, Monday latest. Thanks again, Cheryl On Thu, Mar 14, 2024 at 12:44=E2=80=AFPM Alexa Graziani wrote: > Hi Cheryl, > > Following up here - we have decided to move the Waterloo budget to > Toronto. The reasoning for this is: > > 1. The Waterloo team isn't staffed to handle in person assessments > while Toronto is > 2. While we were seeing SOC, overall, the type of client you'd like to > get generally lives in the Toronto area vs Waterloo > > > It will still be helpful for you to fill out that document I gave you so > we can review what optimizations we should make to the Toronto campaign. = As > we shift more budget there, it will actually be even more helpful, so tha= t > we know we're spending it in the right places. Will you have time to > complete that this week or early next week, please? > > Sincerely, > > On Tue, Mar 5, 2024 at 8:42=E2=80=AFAM Alexa Graziani > wrote: > >> Hi Cheryl, >> >> Thank you, I appreciate that! >> >> For Toronto, we are currently capturing about 30% impression share. >> Meaning we're showing up for about 30% of the searches we're eligible fo= r >> (based on that keyword list I sent over separately). >> >> While there is a lot of room to grow, we need to make sure the money we >> spend will drive SOC with the goal of hitting a 4:1 anticipated lifetime >> value to cost per start of care ratio. That means our cost per SOC needs= to >> be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on our >> existing spend. >> >> In February, so far Toronto has 9 opportunities, 4 of them are still ope= n >> and 5 closed before assessment. They do not have any SOC. But 8 leads ar= e >> still open and could move forward. >> Waterloo has 2 opportunities, both of which are also still open. No SOC >> yet. >> >> What would be helpful is if you could fill out columns G and H this >> document >> >> with if the open leads/opportunities will move forward and if they will = not >> or have closed, why they did not move forward. Then we can see if there = are >> any common themes that we can address within the campaigns. >> >> We should see how March does for Toronto and Waterloo before making any >> dramatic changes. One other benefit of Waterloo is that it's on TheKey.c= a >> as of February. Now that it has had time to ramp up, I'd like to see if = it >> does well with the new landing page. While January and February did not >> have any SOC from Waterloo, there were 4 SOC generated in December from >> that campaign (three of which have the Google referral source still and = one >> has client referral listed). >> >> If Toronto can get 3+ SOC in February and/or March, it would make sense >> to increase the budget in that market. >> >> Sincerely, >> >> On Fri, Mar 1, 2024 at 8:48=E2=80=AFAM Cheryl Cartwright >> wrote: >>