--0000000000003dc45705ee13374a Content-Type: text/plain; charset="UTF-8" Hi team, I think what would also be helpful is if you can define all aspects of the rebrand and what it exactly includes. My assumption is that it includes the new website, all new collateral,etc.? Let me know and then we can connect after the holiday. Thanks. On Mon, Nov 21, 2022 at 11:30 AM Alexa Graziani wrote: > Hi Steve, > > I'd like to set up a meeting with you and whoever else from legal is > needed for after the Thanksgiving holiday to align on the legal aspects of > rebranding in Quebec. > > From speaking to Tim, I understand that as long as our trademark is filed > by June 2025 then we can operate as TheKey in the region. If we can't hit > that timeline we aren't legally allowed to show an English word on a sign. > > Tim and I are aligned that using "TheKey" in English and then the French > version of "Formerly Home Care Assistance" would make the most business > sense for the market if we're legally allowed to do so. (Though Michelle, > we can revisit this discussion together on the branding side of things.) > > Ultimately, we need to know whether we will be publishing Quebec as a > traditional office, or if there are branding/legal nuances that must be > handled for this office. > > Any thoughts or questions around this before I set up a call? > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > --0000000000003dc45705ee13374a Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi team, I think what would also be hel= pful is if you can define all aspects of the rebrand and what it exactly in= cludes.=C2=A0 My assumption is that it includes the new website, all new co= llateral,etc.? Let me know and then we can connect after the holida= y. Thanks. On Mon, Nov 21, 2022 at 11:30 AM Alexa= Graziani < agraziani@thekey.com > wrote: Hi Steve, I'd like to set up a meeti= ng with you and whoever else from legal is needed for after the Thanksgivin= g holiday to align on the legal aspects of rebranding in Quebec. = From speaki= ng to Tim, I understand that as long as our trademark is filed by June 2025= then we can operate as TheKey in the region. If we can't hit that time= line we aren't legally allowed to show an English word on a sign. Tim and I are aligned that using "TheKey" in English and= then the French version of "Formerly Home Care Assistance" would= make the most business sense for the market if we're legally allowed t= o do so. (Though Michelle, we can revisit this discussion together on the b= randing side of things.) Ultimately, we need to know whether we will be publ= ishing Quebec as a traditional office, or if there are branding/legal nuanc= es that must be handled for this office. Any thoughts or question= s around this before I