Re: New Conversion Actions to Track Salesforce Status of Montreal Leads from PPC

--000000000000041c4e0602fcc15d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Sounds very interesting! Looking forward to discussing it,\. Louise 613.228.2028 | 20eight.ca | Louise@20eight.ca On Mon, Aug 14, 2023 at 5:51=E2=80=AFPM Alexa Graziani wrote: > Hi Louise, > > There's another tracking/conversion/optimization change that I'd like to > talk through together on our call this week. > > We are working with our data team to create an automatic upload from > Tabelau into Google Ads that provides conversion information for our > down-funnel Salesforce information. > > This means that Google will be able to track and optimize off of primary > conversion action for our leads, opportunities, assessments, and converte= d > clients with gclids. > > This will artificially increase the number of conversions that we see and > the conversion rate because it essentially double counts calls and forms > that end up making it into our Salesforce funnel. But it will give Google > more data on what clicks end up becoming leads and opportunities, which > should outweigh those cons. > > I'm including the conversion actions below and we can discuss it more on > Thursday, Thanks! > > *Qualified Lead conversion actions: (technically all sf leads are not > qualified leads but we'd like to match where we have them stored in the U= S > and also they are actual leads that make it into our system)* > All SF Leads > All SF Opportunities > Elephant-CL > Elephant-AS > Turtle-CL > Turtle-AS > Cheetah-CL > Cheetah-AS > Bee-CL > Bee-AS > > *Converted Lead Conversion Actions:* > Elephant-CW > Turtle-CW > Cheetah-CW > Bee-CW > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > --000000000000041c4e0602fcc15d Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Sounds very interesting! Looking forward to discussing it,= \. Louise =C2=A0 <img src