Re: New Conversion Actions to Track Salesforce Status of Montreal Leads from PPC

--000000000000b1da0806030ee529 Content-Type: multipart/alternative; boundary="000000000000b1da0706030ee528" --000000000000b1da0706030ee528 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Here is the increased conversion info: I will work on our side to get values for leads and opportunities since those are what we tend to have the most of in the platform. For now, they can get built out with no values. Bee AS is $750 Cheetah AS is $1,250 Turtle AS and CL is $2,500 Elephant AS and CL is $5,000 Bee CW is $2,500 Cheetah CW is $5,000 Turtle CW is $10,000 Elephant CW is $20,000 We will count every conversion 90 Day click through conversion window Last click attribution Ex: [image: image.png] On Tue, Aug 15, 2023 at 2:20=E2=80=AFPM Louise Scanlan = wrote: > Sounds very interesting! Looking forward to discussing it,\. > Louise > > > > > > > 613.228.2028 | 20eight.ca | Louise@20eight.ca > > > On Mon, Aug 14, 2023 at 5:51=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Louise, >> >> There's another tracking/conversion/optimization change that I'd like to >> talk through together on our call this week. >> >> We are working with our data team to create an automatic upload from >> Tabelau into Google Ads that provides conversion information for our >> down-funnel Salesforce information. >> >> This means that Google will be able to track and optimize off of primary >> conversion action for our leads, opportunities, assessments, and convert= ed >> clients with gclids. >> >> This will artificially increase the number of conversions that we see an= d >> the conversion rate because it essentially double counts calls and forms >> that end up making it into our Salesforce funnel. But it will give Googl= e >> more data on what clicks end up becoming leads and opportunities, which >> should outweigh those cons. >> >> I'm including the conversion actions below and we can discuss it more on >> Thursday, Thanks! >> >> *Qualified Lead conversion actions: (technically all sf leads are not >> qualified leads but we'd like to match where we have them stored in the = US >> and also they are actual leads that make it into our system)* >> All SF Leads >> All SF Opportunities >> Elephant-CL >> Elephant-AS >> Turtle-CL >> Turtle-AS >> Cheetah-CL >> Cheetah-AS >> Bee-CL >> Bee-AS >> >> *Converted Lead Conversion Actions:* >> Elephant-CW >> Turtle-CW >> Cheetah-CW >> Bee-CW >> >> -- >> Alexa Graziani >> Senior Marketing Manager - Consumer Growth >> * Please note my email has changed: * >> agraziani@thekey.com >> (650) 416-1538 Ext. 181538 >> TheKey.com >> [image: TheKey] >> > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000b1da0706030ee528 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Here is the increased conversion info: = I will work=C2=A0on our side to get values fo