Re: 05/06 end of week report - Canada

From
Matt Neal <mneal@thekey.com>
To
Matt Vijayan <mvijayan@homecareassistance.com>
CC
Sales Leadership Team <salesleadership@thekey.com>, Timothy Thomas <tt@homecareassistance.com>
Date
Fri, 6 May 2022 10:13:35 -0700
Folder
INBOX
--00000000000044d7a005de5afba7 Content-Type: multipart/alternative; boundary="00000000000044d79f05de5afba6" --00000000000044d79f05de5afba6 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Great update Matt - lots of exciting opportunities and I suspect as you are going through that even driving best practices around pipeline meetings and management should be a growth lever. On Fri, May 6, 2022 at 10:02 AM Matt Vijayan wrote: > Hello all, > > An exciting week with many things on the go. Key updates: > > > - Interviewed Cindy Skulsky, HCL candidate for Winnipeg market. > Provided feedback to the local GM and recruiters. Proceeded with an of= fer > today (Friday, 05/06). > - Scheduled an interview with Robin Colman, HCL candidate for Toronto > downtown for 05/09. > - Worked with Debbie Teakell to =E2=80=9CCanadianize=E2=80=9D the HCL = job posting. > There has been challenges in getting good candidates for the markets i= n > Vancouver and Toronto. > - Connected with Nicole St Eve and Roger Caron. Reminded them of > updating the top 20 strategic accounts on salesforce.com platform. > - Attended pipeline meeting with Chuck and team and will initiate one > with Joey soon. Had a separate meeting with Chuck in identifying sales > operations priorities in Calgary. It is clear Nicole needs more focus = in > her efforts and fine tuning her message. > - Canadian sales force optimization proposal discussion with Tim today > at 3.30PM EST. Will provide a report after this discussion for approva= l > from the leadership team. Essentially this is a phased approach to ram= ping > up the sales force in Canada to maximize organic growth in 2022 and 20= 23. > - Attended a leadership conference by one of the high-end CCRC groups > in Ontario (biggest province in Canada). It was an opportunity to buil= d > relationships with the senior leadership and front line managers. In l= ieu > of HCL/s in the Toronto market, I invited Taneisha Persaud, GM of Toro= nto > office to this meeting as well. Schlegel Villages is going to be one o= f the > biggest contributor of the sales growth in the province in the coming > months. > - Had a good meeting with Regional Head of Chartwell Homes in Toronto > (05/05). Until we have the HCL, I will be connecting with the key deci= sion > makers in these premium retirement communities to drive referral leads= . > > *Very Important Points Learned:* > The Canadian HCLs need focus and direction on their target selection and > appropriate messaging. Both HCLs are highly motivated and qualified > individuals and may have to unlearn certain things from their previous > lives and recalibrate them to HCA=E2=80=99 s way of approaching sales. I = will be > working with them to understand the =E2=80=9Cwhy=E2=80=9D behind their ta= rget lists and > fine tune their messaging. There are certain lost opportunities in both > markets (e.g. public case managers and behavioural health consultants - > part of Alberta Health

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