--000000000000580d8a05dff24e1e Content-Type: text/plain; charset="UTF-8" Can you or the appropriate person re-intro me to them and make the initial ask in a way that makes sense? Then I can take it from there with David to make sure they have what they need to execute on it? On Thu, May 26, 2022 at 4:08 PM Audra Williams wrote: > I don't think that Erik is directly helping us anymore. I think we need > to make this ask of Adam and Nukul. > > Best, > > On Thu, May 26, 2022 at 11:43 AM Alexa Graziani > wrote: > >> Hi Team, >> >> Jenn and I were on the biweekly calls for Mavencare Toronto and >> NY's Google ads and there are a few takeaways I want to review with you all. >> >> 1. Erik needs to make sure that CallTrackingMetrics and Salesforce are >> correctly linked/syncing with Google Ads ASAP. We need to have all the info >> piping through by the next biweekly call. >> >> - this will allow us to see the outcome of the lead in Google Ads and >> optimize against those >> - right now, we are flying blind even on how many calls are being >> generated by Google Ads which is causing the cost per call/form to look >> abysmal even if it might not be (they should be seeing around 20-30 >> conversions per month but right now they are only showing around 10) >> >> 2. Budgets >> >> - Toronto - Currently at $5k. >> - Given we also have the $5k for TheKey Toronto, what are your >> thoughts on cutting this down to $4k for June? Once we get the >> calltracking setup we can consider increasing it once we see the # and >> quality of calls we are driving >> - NY - Currently at $10k >> - apparently, this was already cut in half from the >> pre-acquisition budget, good work team >> - I'd suggest cutting this to $8k (since they are only on for 3/4 >> weeks) and then once we can see that make a case to have more spend >> >> 3. Landing Pages >> >> - The teams would like to update the landing pages to say that they >> are part of TheKey and use some of TheKey copy on the pages. That's ok with >> me but I'm not sure what the process is. >> - Did we get ownership over any part of the website? >> - Are we allowed to make changes to the landing apges? >> - Are we allowed to say "now part of thekey" at all on the landing >> pages? >> - Will their team execute the changes for us? >> >> >> Sincerely, >> -- >> Alexa Graziani >> Senior Marketing Manager - Consumer Growth >> * Please note my email has changed: * >> agraziani@thekey.com >> (650) 416-1538 Ext. 181538 >> TheKey.com >> [image: TheKey] >> > > > -- > Audra Williams > Director of Business Support > *Please note my email has changed:* > audraw@TheKey.com > (425) 757-7027 > TheKey.com > [image: TheKey] > -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000580d8a05dff24e1e Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Can you or the appropriate person r