--000000000000cd974d05dff244f6 Content-Type: text/plain; charset="UTF-8" I don't think that Erik is directly helping us anymore. I think we need to make this ask of Adam and Nukul. Best, On Thu, May 26, 2022 at 11:43 AM Alexa Graziani wrote: > Hi Team, > > Jenn and I were on the biweekly calls for Mavencare Toronto and > NY's Google ads and there are a few takeaways I want to review with you all. > > 1. Erik needs to make sure that CallTrackingMetrics and Salesforce are > correctly linked/syncing with Google Ads ASAP. We need to have all the info > piping through by the next biweekly call. > > - this will allow us to see the outcome of the lead in Google Ads and > optimize against those > - right now, we are flying blind even on how many calls are being > generated by Google Ads which is causing the cost per call/form to look > abysmal even if it might not be (they should be seeing around 20-30 > conversions per month but right now they are only showing around 10) > > 2. Budgets > > - Toronto - Currently at $5k. > - Given we also have the $5k for TheKey Toronto, what are your > thoughts on cutting this down to $4k for June? Once we get the > calltracking setup we can consider increasing it once we see the # and > quality of calls we are driving > - NY - Currently at $10k > - apparently, this was already cut in half from the pre-acquisition > budget, good work team > - I'd suggest cutting this to $8k (since they are only on for 3/4 > weeks) and then once we can see that make a case to have more spend > > 3. Landing Pages > > - The teams would like to update the landing pages to say that they > are part of TheKey and use some of TheKey copy on the pages. That's ok with > me but I'm not sure what the process is. > - Did we get ownership over any part of the website? > - Are we allowed to make changes to the landing apges? > - Are we allowed to say "now part of thekey" at all on the landing > pages? > - Will their team execute the changes for us? > > > Sincerely, > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > -- Audra Williams Director of Business Support *Please note my email has changed:* audraw@TheKey.com (425) 757-7027 TheKey.com [image: TheKey] --000000000000cd974d05dff244f6 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I don't think that Erik is directly helping us anymore.=C2= =A0 I think we need to make this ask of Adam and Nukul.=C2=A0 Best, On Thu, May 26, 2022 at 11:43 AM Alexa Graziani < agraziani@thekey.com > wrote: Hi Team, Jenn and I were on the biweekly calls for Mavencare Toronto and NY= 's=C2=A0Google ads and there are a few takeaways I want to review with = you all. 1. Erik needs to make sure that CallTrack= ingMetrics and Salesforce are correctly linked/syncing with Google Ads ASAP= . We need to have all the info piping through=C2=A0by