Re: New Conversion Actions to Track Salesforce Status of Montreal Leads from PPC

--0000000000004df45606030efc85 Content-Type: multipart/alternative; boundary="0000000000004df45406030efc84" --0000000000004df45406030efc84 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Perfect. Do you know when your team will be importing those goals to the Google Platform? 613.228.2028 | 20eight.ca | Louise@20eight.ca On Wed, Aug 16, 2023 at 2:59=E2=80=AFPM Alexa Graziani wrote: > Here is the increased conversion info: > > I will work on our side to get values for leads and opportunities since > those are what we tend to have the most of in the platform. For now, they > can get built out with no values. > > Bee AS is $750 > Cheetah AS is $1,250 > Turtle AS and CL is $2,500 > Elephant AS and CL is $5,000 > Bee CW is $2,500 > Cheetah CW is $5,000 > Turtle CW is $10,000 > Elephant CW is $20,000 > > We will count every conversion > 90 Day click through conversion window > Last click attribution > > Ex: > [image: image.png] > > On Tue, Aug 15, 2023 at 2:20=E2=80=AFPM Louise Scanlan wrote: > >> Sounds very interesting! Looking forward to discussing it,\. >> Louise >> >> >> >> >> >> >> 613.228.2028 | 20eight.ca | Louise@20eight.ca >> >> >> On Mon, Aug 14, 2023 at 5:51=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Hi Louise, >>> >>> There's another tracking/conversion/optimization change that I'd like t= o >>> talk through together on our call this week. >>> >>> We are working with our data team to create an automatic upload from >>> Tabelau into Google Ads that provides conversion information for our >>> down-funnel Salesforce information. >>> >>> This means that Google will be able to track and optimize off of primar= y >>> conversion action for our leads, opportunities, assessments, and conver= ted >>> clients with gclids. >>> >>> This will artificially increase the number of conversions that we see >>> and the conversion rate because it essentially double counts calls and >>> forms that end up making it into our Salesforce funnel. But it will giv= e >>> Google more data on what clicks end up becoming leads and opportunities= , >>> which should outweigh those cons. >>> >>> I'm including the conversion actions below and we can discuss it more o= n >>> Thursday, Thanks! >>> >>> *Qualified Lead conversion actions: (technically all sf leads are not >>> qualified leads but we'd like to match where we have them stored in the= US >>> and also they are actual leads that make it into our system)* >>> All SF Leads >>> All SF Opportunities >>> Elephant-CL >>> Elephant-AS >>> Turtle-CL >>> Turtle-AS >>> Cheetah-CL >>> Cheetah-AS >>> Bee-CL >>> Bee-AS >>> >>> *Converted Lead Conversion Actions:* >>> Elephant-CW >>> Turtle-CW >>> Cheetah-CW >>> Bee-CW >>> >>> -- >>> Alexa Graziani >>> Senior Marketing Manager - Consumer Growth >>> * Please note my email has changed: * >>> agraziani@thekey.com >>> (650) 416-1538 Ext. 181538 >>> TheKey.com >>> [image: TheKey] >>> >> > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Gr