Re: TheKey Canada Branding Bridge Update

From
Bjorn Cooley <bcooley@thekey.com>
To
Alexa Graziani <agraziani@thekey.com>, Ken Citron <kcitron@thekey.com>
CC
Terrence Vetter <terrence.vetter@thekey.com>, Gabriel La <gabe@thekey.com>, Megan Heinen <mheinen@thekey.com>, Phil Chanda <phil.chanda@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
Fri, 17 Feb 2023 10:13:20 -0800
Folder
INBOX
--0000000000006182db05f4e945ac Content-Type: multipart/alternative; boundary="0000000000006182da05f4e945ab" --0000000000006182da05f4e945ab Content-Type: text/plain; charset="UTF-8" Got it thanks Alexa. Adding @Ken Citron who's managing the overall IT initiative portfolio. Will defer to Ken on needed resources and timing. On Thu, Feb 16, 2023 at 1:36 PM Alexa Graziani wrote: > Hi Terrence, Bjorn, and Gabe, > > After discussions around TheKey Canada deck I took some of you through > back in December, Angie and Matt have agreed to move forward with a new > Branding Bridge phase for Canada and I wanted to make sure you were all > aware of that outcome. You can find detailed information on it in slides > 3-7 here. > The > goal is to go live as "TheKey Formerly Home Care Assistance" the week of > 3/13. > > When it comes to IT/Tech, there are a couple of main items: > > 1. *IVR and Email Updates.* Tim will be project managing > these operational items. These must be completed the week of 3/6 so that > they can go live the week of 3/13. > 2. *Website.* Rise will publish the MVP pages outlined here for > TheKey.ca > > which will direct users to the existing microsites for more local info. > Phil is taking point on the website. I am helping to manage the approvals > and information with Tim taking point on gathering any local information > needed. > - There will be an ongoing Brightspot expense that Phil has > addressed separately with the appropriate stakeholders. > > > The full project plan timeline > > is below for easy reference with the main IT/Tech items called out with red > boxes. Please let us know if you have any questions, comments, or concerns. > > [image: image.png] > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > --0000000000006182da05f4e945ab Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Got it thanks Alexa. Adding = @Ken Citron who&#39;s managing the overall = IT initiative portfolio. Will defer to Ken on needed resources and timing. On Thu, Feb 16, 2023 at 1:36 PM Alexa Graziani &lt; agraziani@thekey.com &gt; wrote: Hi Terrence, = Bjorn, and Gabe, After discussions around TheKey Canada = deck I took some of you through back in December, Angie and Matt have agree= d to move forward with a new Branding Bridge phase for Canada and I wanted = to make sure you were all aware of that outcome. You can find detailed info= rmation on it in slides 3-7 here. =C2=A0The goal is to go live as &quot;The= Key Formerly Home Care Assistance&quot; the week of 3/13. When it comes to IT/Tech, there are a couple of main items: IVR and Email Updates. Tim will be project managing these= =C2=A0operational=C2=A0items. These must be completed the week of 3/6 so th= at they can go live the week of 3/13. Website. =C2=A0Rise wil= l publish the MVP pages outlined here for Th

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