--000000000000bdf3f20613a49bd9 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you so much! On Thu, Mar 14, 2024 at 12:02=E2=80=AFPM Cheryl Cartwright wrote: > Hi Alexa, > > I=E2=80=99m so sorry. Yes of course, me look and get to work on it. > > I will have it by tomorrow, Monday latest. > > Thanks again, > > Cheryl > > On Thu, Mar 14, 2024 at 12:44=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Cheryl, >> >> Following up here - we have decided to move the Waterloo budget to >> Toronto. The reasoning for this is: >> >> 1. The Waterloo team isn't staffed to handle in person assessments >> while Toronto is >> 2. While we were seeing SOC, overall, the type of client you'd like >> to get generally lives in the Toronto area vs Waterloo >> >> >> It will still be helpful for you to fill out that document I gave you so >> we can review what optimizations we should make to the Toronto campaign.= As >> we shift more budget there, it will actually be even more helpful, so th= at >> we know we're spending it in the right places. Will you have time to >> complete that this week or early next week, please? >> >> Sincerely, >> >> On Tue, Mar 5, 2024 at 8:42=E2=80=AFAM Alexa Graziani >> wrote: >> >>> Hi Cheryl, >>> >>> Thank you, I appreciate that! >>> >>> For Toronto, we are currently capturing about 30% impression share. >>> Meaning we're showing up for about 30% of the searches we're eligible f= or >>> (based on that keyword list I sent over separately). >>> >>> While there is a lot of room to grow, we need to make sure the money we >>> spend will drive SOC with the goal of hitting a 4:1 anticipated lifetim= e >>> value to cost per start of care ratio. That means our cost per SOC need= s to >>> be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on our >>> existing spend. >>> >>> In February, so far Toronto has 9 opportunities, 4 of them are still >>> open and 5 closed before assessment. They do not have any SOC. But 8 le= ads >>> are still open and could move forward. >>> Waterloo has 2 opportunities, both of which are also still open. No SOC >>> yet. >>> >>> What would be helpful is if you could fill out columns G and H this >>> document >>> >>> with if the open leads/opportunities will move forward and if they will= not >>> or have closed, why they did not move forward. Then we can see if there= are >>> any common themes that we can address within the campaigns. >>> >>> We should see how March does for Toronto and Waterloo before making any >>> dramatic changes. One other benefit of Waterloo is that it's on TheKey.= ca >>> as of February. Now that it has had time to ramp up, I'd like to see if= it >>> does well with the new landing page. While January and February did not >>> have any SOC from Waterloo, there were 4 SOC generated in December from >>> that campaign (three of which have the Google referral source still and= one >>> has client referral listed). >>> >>> If Toronto can get 3+ SOC in February and