--00000000000073a53f0613b7c458 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable This is now complete. On Thu, Mar 14, 2024 at 5:19=E2=80=AFPM Alexa Graziani wrote: > Thank you so much! > > On Thu, Mar 14, 2024 at 12:02=E2=80=AFPM Cheryl Cartwright > wrote: > >> Hi Alexa, >> >> I=E2=80=99m so sorry. Yes of course, me look and get to work on it. >> >> I will have it by tomorrow, Monday latest. >> >> Thanks again, >> >> Cheryl >> >> On Thu, Mar 14, 2024 at 12:44=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Hi Cheryl, >>> >>> Following up here - we have decided to move the Waterloo budget to >>> Toronto. The reasoning for this is: >>> >>> 1. The Waterloo team isn't staffed to handle in person assessments >>> while Toronto is >>> 2. While we were seeing SOC, overall, the type of client you'd like >>> to get generally lives in the Toronto area vs Waterloo >>> >>> >>> It will still be helpful for you to fill out that document I gave you s= o >>> we can review what optimizations we should make to the Toronto campaign= . As >>> we shift more budget there, it will actually be even more helpful, so t= hat >>> we know we're spending it in the right places. Will you have time to >>> complete that this week or early next week, please? >>> >>> Sincerely, >>> >>> On Tue, Mar 5, 2024 at 8:42=E2=80=AFAM Alexa Graziani >>> wrote: >>> >>>> Hi Cheryl, >>>> >>>> Thank you, I appreciate that! >>>> >>>> For Toronto, we are currently capturing about 30% impression share. >>>> Meaning we're showing up for about 30% of the searches we're eligible = for >>>> (based on that keyword list I sent over separately). >>>> >>>> While there is a lot of room to grow, we need to make sure the money w= e >>>> spend will drive SOC with the goal of hitting a 4:1 anticipated lifeti= me >>>> value to cost per start of care ratio. That means our cost per SOC nee= ds to >>>> be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on our >>>> existing spend. >>>> >>>> In February, so far Toronto has 9 opportunities, 4 of them are still >>>> open and 5 closed before assessment. They do not have any SOC. But 8 l= eads >>>> are still open and could move forward. >>>> Waterloo has 2 opportunities, both of which are also still open. No SO= C >>>> yet. >>>> >>>> What would be helpful is if you could fill out columns G and H this >>>> document >>>> >>>> with if the open leads/opportunities will move forward and if they wil= l not >>>> or have closed, why they did not move forward. Then we can see if ther= e are >>>> any common themes that we can address within the campaigns. >>>> >>>> We should see how March does for Toronto and Waterloo before making an= y >>>> dramatic changes. One other benefit of Waterloo is that it's on TheKey= .ca >>>> as of February. Now that it has had time to ramp up, I'd like to see i= f it >>>> does well with the new landing page. While January and February did no= t >>>> have any SOC from Waterloo, there were 4 SOC generated in De