Update to Naming Convention for Campaigns

From: Alexa Graziani <agraziani@thekey.com>
To: Arshdeep Brar <ash@infrontmarketing.ca>
CC: John McColman <John@infrontmarketing.ca>, Megan Heinen <mheinen@thekey.com>, Timothy Thomas <tt@thekey.com>
Date: ue, 29 Aug 2023 11
Folder: INBOX

Hi Ash and John,

I'd like to request one update to the naming conventions for our campaigns.

To align better with our reporting structure, can the team please add _NB_
to the general campaigns and _BR_ to the branding campaigns after the
location?

Ex:

*G_Winnipeg_NB_IFM_General_Search_(04.21.22)*
*G_Winnipeg_BR_IFM_Branding_Search_(06.01.23)*

This will help us report on Brand vs Nonbrand campaign performance and
share that info back with you.

Let me know if you have any questions. Please implement by EOD on the 31st
so that they are in place for Sept 1.

Sincerely,

Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>

Update to Naming Convention for Campaigns

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