--0000000000008ac8510613b91015 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Awesome, thank you so much! For those that were financially unqualified, would you say that they were located in a postal code you'd assume would mostly be financially unqualified or do you think the area would also have financially qualified leads (if you were to get more calls/forms from there)? On Fri, Mar 15, 2024 at 12:10=E2=80=AFPM Cheryl Cartwright wrote: > This is now complete. > > On Thu, Mar 14, 2024 at 5:19=E2=80=AFPM Alexa Graziani > wrote: > >> Thank you so much! >> >> On Thu, Mar 14, 2024 at 12:02=E2=80=AFPM Cheryl Cartwright > ccartwright@thekey.com> wrote: >> >>> Hi Alexa, >>> >>> I=E2=80=99m so sorry. Yes of course, me look and get to work on it. >>> >>> I will have it by tomorrow, Monday latest. >>> >>> Thanks again, >>> >>> Cheryl >>> >>> On Thu, Mar 14, 2024 at 12:44=E2=80=AFPM Alexa Graziani >>> wrote: >>> >>>> Hi Cheryl, >>>> >>>> Following up here - we have decided to move the Waterloo budget to >>>> Toronto. The reasoning for this is: >>>> >>>> 1. The Waterloo team isn't staffed to handle in person assessments >>>> while Toronto is >>>> 2. While we were seeing SOC, overall, the type of client you'd like >>>> to get generally lives in the Toronto area vs Waterloo >>>> >>>> >>>> It will still be helpful for you to fill out that document I gave you >>>> so we can review what optimizations we should make to the Toronto camp= aign. >>>> As we shift more budget there, it will actually be even more helpful, = so >>>> that we know we're spending it in the right places. Will you have time= to >>>> complete that this week or early next week, please? >>>> >>>> Sincerely, >>>> >>>> On Tue, Mar 5, 2024 at 8:42=E2=80=AFAM Alexa Graziani >>>> wrote: >>>> >>>>> Hi Cheryl, >>>>> >>>>> Thank you, I appreciate that! >>>>> >>>>> For Toronto, we are currently capturing about 30% impression share. >>>>> Meaning we're showing up for about 30% of the searches we're eligible= for >>>>> (based on that keyword list I sent over separately). >>>>> >>>>> While there is a lot of room to grow, we need to make sure the money >>>>> we spend will drive SOC with the goal of hitting a 4:1 anticipated li= fetime >>>>> value to cost per start of care ratio. That means our cost per SOC ne= eds to >>>>> be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on our >>>>> existing spend. >>>>> >>>>> In February, so far Toronto has 9 opportunities, 4 of them are still >>>>> open and 5 closed before assessment. They do not have any SOC. But 8 = leads >>>>> are still open and could move forward. >>>>> Waterloo has 2 opportunities, both of which are also still open. No >>>>> SOC yet. >>>>> >>>>> What would be helpful is if you could fill out columns G and H this >>>>> document >>>>> >>>>> with if the open leads/opportunities will move forward and if they wi= ll not >>>>> or have closed, why they did not move forward. Then we can see if the= re are