--00000000000096d7f90628d9493f Content-Type: multipart/alternative; boundary="00000000000096d7f80628d9493e" --00000000000096d7f80628d9493e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Analissa, Does Indeed continue to provide company rankings by search term or like competitors? When we were a franchise, we were always in the top 3. It would be interesting to see where we are ranked in Cincinnati. Steve Sudberry General Manager ssudberry@thekey.com (513) 227-8521 TheKey.com [image: TheKey] On Mon, Dec 9, 2024 at 10:26=E2=80=AFAM Analissa Sanchez wrote: > Good morning Will, > > I've had an in depth conversation with our vendor, Appcast, who manages > our relationship with Indeed. This is what I have learned: > > - Where our jobs show up on Indeed is variable based on the user - > where it shows up for me will be different than where it shows up for = you > based on the level of relevancy the job has to us. > - Where our jobs show up varies based on when we last posted the job > in comparison to when other jobs were posted. The minute we post we wi= ll > start moving down the list as other roles are posted - despite funnell= ing > extra funds to "promote" our jobs on Indeed as others will do the same= . > - As Brad mentioned below, the more we search for our jobs and don't > interact with them, the more the algorithm believes the job to be > irrelevant to job seekers and will automatically deprioritize it. The = only > way to be sure a job is posted without influencing the prioritization = on > Indeed is to view our website as all jobs that hit our website > automatically funnel to Indeed. > > Below is a screenshot of which roles are currently posted based on what I > see in iCIMS: > > [image: image.png] > I have run some industry hiring data for both Cincinnati and Cleveland > (attached) and recommend the following (which Brad and I can work on). > Unfortunately we can't guarantee our jobs will always be listed on page 1 > of Indeed, but we can take a deeper dive into our job advertisement > strategy to ensure it is maximizing our results. > > 1. Make sure our job postings include the Top search terms by clicks. > 2. Understand why any companies listed under Top employers by clicks are > getting more clicks than us. Do they have more jobs posted? Are they > larger? Do they have more market share? Do they generally hire more peopl= e? > 3. Search the Indeed resume database for individuals currently working fo= r > these competitors (and the one listed under More common employers) and > actively recruit them. > 4. Make sure we are posting jobs in the Top 3-5 Most common locations > (this is the location listed on resumes associated with those who have > applied). > 5. Run our job postings through ChatGPT to seek recommendations on how to > make it more effective. > > We will work through these recommendations and report back our findings. > Please let me know if you have any questions! > > Analissa > > > > On