Re: Calgary Adjusting Marketing Strategy – Price M atching Campaign & Ad Refresh

--0000000000005015a2062d945945 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Chuck, Thanks so much for reaching out. I'm ccing Greg and Katy, they will be able to assist on the content support and help ideate on additional tactics we can activate to drive lead volume. They should be able to take it from here. Best, Emma On Fri, Feb 7, 2025 at 2:37=E2=80=AFPM Chuck Terlesky wrote: > Hi Emma, > > I wanted to touch base regarding a noticeable decline in our lead volume, > opportunity count, and assessments. The phones simply aren=E2=80=99t ring= ing like > they used to, and we need to adjust our approach. > > To address this, we=E2=80=99ve decided to roll out a price matching progr= am for > our CDHC clients, launching through a direct mail postcard drop. Given th= is > shift, we=E2=80=99d like to align our paid search ad copy with the messag= ing from > the postcards. Can you help us create new ad copy to support this > initiative? > > Additionally, I=E2=80=99d love to get your input on updating our radio ca= mpaign to > reflect the price matching offer. It=E2=80=99s an important part of our s= trategy, > and I want to ensure we=E2=80=99re reinforcing the right message across a= ll > channels. > > I=E2=80=99ve attached a screenshot of our Calgary volume trends to highli= ght the > decline we=E2=80=99re seeing. Given your expertise, I=E2=80=99d appreciat= e your perspective > on the data trends in Calgary and whether our price matching strategy is > the right move to help drive engagement. > > Please let me know if you would like to schedule a call to dive deeper > into the data or our strategy. > > Regards, > > Chuck > > -- > Chuck Terlesky B.A., CCPE > General Manager > Winnipeg and Calgary > > Calgary: 403-301-3777 > Winnipeg: 204-489-6000 > > TheKey.ca > > [image: TheKey] > --0000000000005015a2062d945945 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Chuck, Thanks so=C2=A0much for reac= hing out. I'm ccing Greg and Katy, they will be able to assist on the c= ontent support and help ideate on additional tactics we can activate to dri= ve lead volume. They should be able to take it from here.=C2=A0 Best, Emma On Fri, Feb 7= , 2025 at 2:37=E2=80=AFPM Chuck Terlesky < cterlesky@thekey.com > wrote: Hi Emma, I wanted to= touch base regarding a noticeable decline in our lead volume, opportunity = count, and assessments. The phones simply aren=E2=80=99t ringing like they = used to, and we need to adjust our approach. To address this, we=E2= =80=99ve decided to roll out a price matching program for our CDHC clients,= launching through a direct mail postcard drop. Given this shift, we=E2=80= =99d like to align our paid search ad copy with the messaging from the post= cards. Can you help us create new ad copy to support this initiative? Additionally, I=E2=80=99d love to get your input on updating our radio cam= paign to reflect the price matching offer. It=E2=80