--000000000000faa2b506141e7084 Content-Type: multipart/alternative; boundary="000000000000faa2b406141e7083" --000000000000faa2b406141e7083 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Sounds good, thanks! On Wed, Mar 20, 2024 at 3:37=E2=80=AFPM Ray Smale wr= ote: > Thanks Chuck. > Def Calgary seniors if that's the only market we serve. I believe their > radio spreads beyond the metro but I believe our coverage is only Calgary= . > So directly talking to the narrowest group that encompasses our target is > the best option - most likely to get their attention. > Ray > > On Wed, Mar 20, 2024 at 5:27=E2=80=AFPM Chuck Terlesky > wrote: > >> Hi Ray, >> >> Thanks for the feedback, this is much appreciated and approved over the >> original script provided. The Radio guy contacted me also saying that hi= s >> creative team missed the point on the script. I will provide them with y= our >> revisions and comments and see what they come back with. >> >> My one comment would be - should we say Alberta seniors or Calgary >> seniors? >> >> Chuck >> >> >> >> On Wed, Mar 20, 2024 at 3:15=E2=80=AFPM Ray Smale = wrote: >> >>> Knowing that you'll want to embellish a bit I've got a core to build on >>> at 23 seconds. >>> >>> >>> >>> https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_u= zef3tp-U/edit?usp=3Dsharing >>> >>> >>> I would strongly recommend NOT trying to read out 'the Alberta Paid >>> Client-Directed Home Care Benefit'. >>> >>> >>> Happy to jump on a call once you've had time to consider. >>> >>> >>> Definitely need to ice the CTA destination. >>> >>> >>> Ray >>> >>> >>> >>> >>> On Wed, Mar 20, 2024 at 12:42=E2=80=AFPM Timothy Thomas = wrote: >>> >>>> Hi Ray, >>>> >>>> The radio station provided us with a rough script. See attached. We're >>>> not big fans of it and suggest something to this effect below. Let me = know >>>> what you think: >>>> >>>> SFX: Soft, uplifting music in the background. >>>> >>>> Narrator: "At TheKey Calgary, we understand the value of comfortable, >>>> independent living at home. That's why we're proud to offer our >>>> Client-Directed Home Care Program, designed for Alberta's seniors." >>>> >>>> SFX: Sound of pages flipping. >>>> >>>> Narrator: "With the Alberta Paid Client-Directed Home Care benefit, >>>> enjoy personalized home care services at no out-of-pocket costs, or ch= oose >>>> premium options at reduced rates. Our team is here to guide you throug= h >>>> every step, from determining eligibility to creating your care plan." >>>> >>>> SFX: Sound of a door opening, implying welcoming. >>>> >>>> Narrator: "Experience concierge customer service and direct billing to >>>> Alberta Blue Cross. Let TheKey unlock the door to quality home care an= d >>>> peace of mind." >>>> >>>> SFX: Soft chime. >>>> >>>> Narrator: "Call us at 403-301-3777 or visit thekey.ca/calgary/cdhc to >>>> learn more. TheKey Calgary, your partner in exceptional home care." >>>> >>>> ---------- Forw