--000000000000a63a1d06141e660b Content-Type: multipart/alternative; boundary="000000000000a63a1c06141e660a" --000000000000a63a1c06141e660a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Chuck. Def Calgary seniors if that's the only market we serve. I believe their radio spreads beyond the metro but I believe our coverage is only Calgary. So directly talking to the narrowest group that encompasses our target is the best option - most likely to get their attention. Ray On Wed, Mar 20, 2024 at 5:27=E2=80=AFPM Chuck Terlesky wrote: > Hi Ray, > > Thanks for the feedback, this is much appreciated and approved over the > original script provided. The Radio guy contacted me also saying that his > creative team missed the point on the script. I will provide them with yo= ur > revisions and comments and see what they come back with. > > My one comment would be - should we say Alberta seniors or Calgary > seniors? > > Chuck > > > > On Wed, Mar 20, 2024 at 3:15=E2=80=AFPM Ray Smale = wrote: > >> Knowing that you'll want to embellish a bit I've got a core to build on >> at 23 seconds. >> >> >> >> https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uz= ef3tp-U/edit?usp=3Dsharing >> >> >> I would strongly recommend NOT trying to read out 'the Alberta Paid >> Client-Directed Home Care Benefit'. >> >> >> Happy to jump on a call once you've had time to consider. >> >> >> Definitely need to ice the CTA destination. >> >> >> Ray >> >> >> >> >> On Wed, Mar 20, 2024 at 12:42=E2=80=AFPM Timothy Thomas = wrote: >> >>> Hi Ray, >>> >>> The radio station provided us with a rough script. See attached. We're >>> not big fans of it and suggest something to this effect below. Let me k= now >>> what you think: >>> >>> SFX: Soft, uplifting music in the background. >>> >>> Narrator: "At TheKey Calgary, we understand the value of comfortable, >>> independent living at home. That's why we're proud to offer our >>> Client-Directed Home Care Program, designed for Alberta's seniors." >>> >>> SFX: Sound of pages flipping. >>> >>> Narrator: "With the Alberta Paid Client-Directed Home Care benefit, >>> enjoy personalized home care services at no out-of-pocket costs, or cho= ose >>> premium options at reduced rates. Our team is here to guide you through >>> every step, from determining eligibility to creating your care plan." >>> >>> SFX: Sound of a door opening, implying welcoming. >>> >>> Narrator: "Experience concierge customer service and direct billing to >>> Alberta Blue Cross. Let TheKey unlock the door to quality home care and >>> peace of mind." >>> >>> SFX: Soft chime. >>> >>> Narrator: "Call us at 403-301-3777 or visit thekey.ca/calgary/cdhc to >>> learn more. TheKey Calgary, your partner in exceptional home care." >>> >>> ---------- Forwarded message --------- >>> From: Chuck Terlesky >>> Date: Wed, Mar 20, 2024 at 12:36=E2=80=AFPM >>> Subject: Fwd: Script for Approval >>> To: Timothy Thomas >>> >>> >>> >>> >>> --